Today, we’re thrilled to sit down with Zainab Hussain, a seasoned e-commerce strategist with deep expertise in customer engagement and operations management. With years of experience in the retail and B2B sectors, Zainab has a unique perspective on how digital transformation is reshaping the
 Diving into the AI-Powered Shopping Landscape Imagine navigating a colossal online marketplace during a massive sales event, with thousands of deals flashing across the screen, and only a limited window to snag the best offers, especially during high-stakes events like Prime Big Deal Days in the
 Imagine a global enterprise grappling with millions of transactions across multiple channels, drowning in data yet struggling to predict customer behavior or optimize supply chains. In 2025, this scenario is all too common for B2B companies that have yet to fully leverage data analytics, and with
 Imagine walking into a grocery store where smart carts predict your shopping list, AI tailors product suggestions to your health goals, and prices adjust in real-time to match your budget. This isn't a distant dream but a reality unfolding in the grocery industry, as showcased at a major industry
 The holiday shopping season has always been a critical period for retailers, but this year, a staggering statistic sets the stage for a transformative moment in e-commerce as Adobe Analytics forecasts a remarkable 520% year-over-year surge in traffic to AI-driven shopping platforms. This
 I'm thrilled to sit down with Zainab Hussain, our esteemed retail expert and e-commerce strategist, who brings a wealth of experience in customer engagement and operations management. Today, we're diving into the transformative world of local advertising with a focus on Locality’s newly launched