As a former Partner at McKinsey who has guided Fortune 100 companies through complex AI transformations, Mina Alaghband has seen firsthand where ambitious AI initiatives succeed and where they falter. Now, as the first Chief Customer Officer at WRITER, an agentic AI platform for the enterprise, she
A wave of digital ambition is sweeping across the Middle East, with enterprises pouring unprecedented resources into artificial intelligence; however, a perplexing gap separates this massive investment from demonstrable business results. This disconnect highlights a pivotal moment for the region’s
Behind every major advertising campaign lies a multi-million-dollar question: will it connect with the audience, or will it become another expensive misstep in a crowded marketplace? For decades, the answer has been a precarious blend of intuition, experience, and hope. MahaloHub is now aiming to
The once-distinct lines separating search engines, social platforms, and online storefronts are rapidly dissolving into a single conversational interface where consumers can discover, evaluate, and purchase goods without ever leaving a chat window. This fundamental reshaping of digital commerce is
In a year that saw Mexico erect formidable digital trade barriers against global e-commerce giants, the sector unexpectedly thrived not by finding loopholes but by deploying artificial intelligence as its ultimate shock absorber. The turbulent landscape of 2025 became a defining stress test for
With a career spanning over 18 years, our guest is a recognized leader in the retail media industry, having successfully launched more than 40 retail media programs and driven significant revenue growth for major retailers. Her journey includes pivotal leadership roles at Epsilon Retail Media and
