Augmented Reality (AR) is no longer a futuristic concept; it is a present-day reality that is transforming the e-commerce landscape. From its early days as a novel technology, AR has rapidly evolved and integrated into everyday commercial practices, offering immersive experiences that are changing
The modern retail landscape is undergoing a significant transformation, driven by advanced technologies that enhance customer engagement and satisfaction. The focus of this change is on creating immersive customer experiences that extend beyond traditional shopping methods. Retailers are
In a strategic move to redefine its brand and product offerings, Merrell has appointed Noreen Naroo-Pucci as its new chief product officer. Naroo-Pucci, who previously served as a consultant for Merrell, brings a wealth of experience from notable stints at Under Armour, Mizzen+Main, and Calvin
Victoria's Secret & Co., under the dynamic leadership of its new CEO Hillary Super, has embarked on a significant comeback, evidenced by a noticeable 6.5% year-over-year increase in third-quarter net sales to $1.3 billion. This positive trajectory marks the company's strongest quarterly sales
A recent survey conducted by Kapture CX has spotlighted significant challenges in the online shopping experience, particularly frustration with customer service, primarily due to ineffective chatbots. According to the poll, 43% of respondents identified ineffective chatbot assistance as their
Emily, a devoted holiday shopper, typically found herself exasperated by missing items, delayed shipments, or incorrect charges—all compounded by ineffective customer support. However, this year, her experience was markedly different due to AI Agents, which provided immediate, accurate, and
