Artificial intelligence (AI) is profoundly transforming the landscape of retail advertising, offering innovative, efficient solutions to longstanding challenges that have long plagued marketers. It has quickly become an essential tool for marketers seeking a competitive edge in a saturated market.
The rapid expansion of Retail Media Networks (RMNs) and the broad discussions surrounding Artificial Intelligence (AI) present both opportunities and challenges for retail executives. At CES, Melissa Burdick, Co-founder and President of Pacvue, shared her insights on how to tactically leverage AI
In an era where technology dictates market dynamics, digital transformation is no longer a luxury but a necessity for businesses aiming to thrive in 2025. Companies, especially in the retail sector, are at a critical juncture; those who fail to adapt risk obsolescence. This article explores the key
Reducing plastic consumption has become a priority for retailers, driven by regulatory changes and increasing environmental awareness among consumers. However, focusing solely on plastic bans can create a one-dimensional approach to sustainability, often overlooking the broader environmental
Generative Artificial Intelligence (Gen AI) is poised to become a fundamental game-changer in the retail industry in the year 2025. This transformative technological advancement, rapidly transitioning from pilot projects to large-scale integration, promises to redefine retail operations in
Luxury fashion shoppers are increasingly turning to artificial intelligence (AI) to enhance their online shopping experiences. A recent survey by Saks Global has shed light on how this elite demographic is adopting AI technology, their preferences for personalized services, and their ongoing
