In the ever-evolving landscape of e-commerce and retail marketing, Zainab Hussain stands out as a leading voice. With a deep understanding of customer engagement and operations management, she offers valuable insight into the shift towards partner-led marketing, as well as the successes and
In a decisive move to enhance the checkout experience at convenience stores, PAR Retail has acquired GoSkip from Standard AI, marking a pivotal moment in both companies' strategic directions. GoSkip, a leader in self-service checkout technology, has been a staple in various convenience stores,
The Analytics Unite event in Chicago has brought together top leaders and innovators from consumer-packaged goods (CPG) and retail sectors to explore how companies can master omnichannel excellence. With prominent figures from PepsiCo, Mead Johnson Nutrition, and Schnuck Markets in attendance, the
In an era where consumer engagement is paramount, the proliferation of AI-driven personalized advertising is reshaping how brands connect with audiences. This transformation is rooted in the use of sophisticated algorithms and vast data sets to tailor advertising experiences to individual
Amplitude, a prominent digital analytics platform, has formed a strategic collaboration with Amazon Web Services (AWS) aimed at leveraging customer data to enhance user experiences. This alliance harnesses AWS’s extensive global scale and robust infrastructure to support industries such as retail,
Winsupply Inc., the Dayton, Ohio-based distributor, is enhancing its digital and e-commerce strategy as part of its push into technological innovation and regional expansion. Having achieved over $6 billion in revenue last year, marking a 12.5% increase from the previous year, the company is
