The beauty industry has consistently seen innovations that meet changing consumer preferences and demands. Today, personalization is no longer an added luxury but is essential for engaging consumers effectively. Digital tools, such as E.l.f. Cosmetics' "color e.l.f.nalysis," have emerged,
Global advances in digital technologies continue to shape economies, and within the Gulf Cooperation Council (GCC) region, such transformations are particularly pronounced. As e-commerce rapidly integrates with global marketplaces, capturing precise data on these interactions has become imperative
The rapid advancement of artificial intelligence (AI) is ushering in a revolutionary era for convenience store operations, fundamentally reshaping processes and enhancing customer experience. As AI becomes more accessible and increasingly affordable, even small operators are leveraging these tools
In an era where digital interaction dictates consumer behavior, AI Video Commerce emerges as a transformative force in how users engage with products and services online. This cutting-edge technology blends AI capabilities with video commerce to create personalized, immersive shopping experiences,
In an ever-evolving marketplace defined by fluctuations in consumer habits, Zainab Hussain, an e-commerce strategist with extensive experience in customer engagement and operations management, sheds light on the current dynamics affecting consumer packaged goods (CPG) companies. Her insights draw
In a bold move defining the future of corporate structures, Amazon is embracing artificial intelligence with unprecedented depth and breadth. The company has recently announced a strategic decision to substantially integrate generative AI into its operations, aligning with a broader industry trend
