The incorporation of artificial intelligence (AI) in the retail sector has ushered in a transformative era, redefining how consumers interact with brands and raising their expectations for personalized service. As technology evolves, AI has become indispensable in developing hyper-personalized
As the summer of 2025 unfolds, American consumers are navigating significant shifts in their spending habits due to lingering economic uncertainties and the emergence of new technologies like generative AI. With inflation, high interest rates, and geopolitical turbulence reshaping the economic
In the fast-evolving digital marketplace, e-commerce platforms are consistently leaning towards advanced analytics to fine-tune their operations and boost sales performance. As companies collect vast amounts of data about customer behavior, the challenge lies not in the availability of analytics
In an era where digital transactions are increasingly prevalent, the retail sector's reliance on advanced technology leaves it vulnerable to cyber attacks that disrupt operations and significantly impact consumers. Incidents like the recent cyber attack on Marks & Spencer (M&S)
In a rapidly evolving digital landscape, where personalization shapes consumer expectations, Etsy stands at the forefront by integrating artificial intelligence (AI) into its platform's fabric. The company's efforts, especially highlighted during its recent earnings call, reveal a
In the dynamic realm of e-commerce and digital marketing, integrations that simplify operations while enhancing customer engagement are invaluable. Zainab Hussain, an experienced e-commerce strategist, dives deep into the significance of the recent partnership between Wix and ActiveCampaign. This
