In the dynamic landscape of retail marketing, companies continuously seek innovative ways to enhance customer engagement and streamline operations. Fabletics, a prominent activewear brand, has made a strategic investment in AI-enabled automation within its CRM processes, aiming to personalize
In today's dynamic retail environment, technology plays a crucial role in optimizing operations and enhancing customer experiences. Zainab Hussain, an e-commerce strategist with expertise in customer engagement and operations management, joins us to discuss NearbyOne and its innovative approach to
The landscape of supply chain management is on the brink of a sweeping transformation driven by advancements in technology. In 2025, innovative solutions are expected to radically reshape how supply chains operate, making them more efficient, responsive, and intelligent. This article delves into
The integration of Artificial Intelligence (AI) in retail environments has been met with both curiosity and optimism, transforming the industry in remarkable ways. As AI implementations become more common in stores, a significant number of consumers are recognizing its presence and impact.
Technological advancement is often seen as the bedrock upon which modern commerce builds its rapid growth, but what happens when this foundation is composed of outdated technology? A revealing study, the 2025 Digital Commerce Landscape Report, created by Elastic Path with Vanson Bourne, sheds light
In today's competitive retail environment, brands are increasingly turning to data-driven strategies to ensure customer engagement success. Retailers understand that harnessing data effectively is key to gaining insights into consumer behavior, preferences, and trends. Interestingly, survey
