Imagine a holiday shopping season where nearly 203 million consumers flood digital storefronts over just five days, spending a staggering $44.2 billion online. This isn’t a futuristic vision—it’s the reality of the Cyber 5 period in the current year, encompassing Thanksgiving, Black Friday, Small
Imagine a world where a consumer packaged goods company negotiates pricing, manages inventory, and personalizes consumer interactions without a single human touchpoint—all in real time. This isn't a distant dream but the reality of agentic commerce, powered by artificial intelligence agents that
What if a single misplaced item on a store shelf could silently drain thousands of dollars from a brand’s revenue each day? This hidden threat looms large for consumer packaged goods (CPG) companies, where even minor in-store missteps can spiral into major losses. In a fiercely competitive retail
As we dive into the explosive growth of ecommerce during Cyber Monday 2025, I’m thrilled to sit down with Zainab Hussain, a seasoned e-commerce strategist with a deep understanding of customer engagement and operations management. With years of experience guiding retailers through the digital
Market Context and Purpose Holiday shopping has been collapsing into a single workflow where discovery, validation, and payment happen in one place, and that shift has become the defining feature of the current season. A nationally representative survey of 1,145 U.S. consumers ages 18 to 80+ shows
Zainab Hussain has spent years stitching together the hard edges of retail operations with the softer art of customer engagement. As an e-commerce strategist, she’s helped brands navigate omnichannel rollouts, payment innovation, and the messy reality of in-store change management. In this
