International Game Technology PLC (IGT) has solidified its continued collaboration with the Mississippi Lottery Corporation through a three-year contract extension, ensuring its service provision until December 1, 2029. This strategic move intertwines IGT’s technological prowess with the Mississippi Lottery’s ambitions for growth, setting the stage for a partnership that is set to enhance the state lottery’s operations and player engagement.
Deepening a Productive Partnership
Strengthening Player Engagement
Since its inception in 2019, the partnership between IGT and the Mississippi Lottery has yielded palpable success. Jeff Hewitt, President of the Mississippi Lottery Corporation, lauds IGT for its substantial role in the organization’s remarkable expansion and its prowess in delivering consistent player engagement across multiple game formats. With plans to integrate more of IGT’s innovative solutions, there is palpable excitement about the potential improvements these will bring both in the lottery’s operations and in the entertainment value offered to players.
Leveraging Cutting-edge Technology
The introduction of IGT’s new mobile app stands as a game-changer for the Mississippi Lottery. Designed to simplify the lottery experience, this app will endow players with a suite of features designed to enhance their interaction with the game. With their smartphones, users will be able to verify winning numbers, view winning tickets, and access an array of game information. The app is just one part of IGT’s technological thrust, which includes the installation of over 300 GameTouch™ 28 self-service terminals. Lauded for their engaging user interface, these terminals have already become a hit with players looking for a more modern and convenient way to place their bets.
Innovative Solutions for the Future of Gaming
Streamlining Lottery Operations
IGT’s Sales Wizard tool is set to redefine the Mississippi Lottery’s backend operations. With its ability to provide real-time reports and insights, the Sales Wizard is poised to finely tune the Lottery’s grasp on sales patterns and inventory management, while also maximizing the efficacy of marketing equipment. This tool represents a significant leap forward in operational efficiency, potentially transforming the way the Mississippi Lottery approaches sales force deployment and data-driven decision-making.
Expanding Educational Support and Initiatives
Beyond the realm of games and winnings, IGT has committed to making a positive impact on the broader Mississippi community through its After School Advantage program. By establishing digital technology labs—with six already created since 2019—IGT is investing in the future by supporting educational initiatives. Moreover, IGT’s dedication extends to enhancing opportunities for students at Historically Black Colleges and Universities (HBCUs) through generous scholarship contributions, thus reaffirming their commitment to education and community development.
The Impacts of a Strategic Alliance
A Model for Successful Navigation and Growth
IGT’s partnership with the Mississippi Lottery is widely perceived as an exemplar of how to successfully navigate and prosper within the ever-changing gaming landscape. With the majority of U.S. state lotteries and many of the world’s largest as its clients, IGT’s global footprint in the lottery market is undeniable. The company’s strategic maneuvers and foresight position it as a central figure, potentially shaping the future trajectory of lottery gaming on an international scale.
Benefits Beyond Technology
International Game Technology PLC (IGT) has effectively strengthened its alliance with the Mississippi Lottery Corporation by securing a contract extension for an additional three years. This agreement extends IGT’s term of service until December 1, 2029. Such a pivotal extension of their collaboration is a testament to how deeply interwoven IGT’s tech-savvy expertise is with the growth-focused vision of the Mississippi Lottery. The two entities are joining forces in a cohesive and strategic manner aimed at enriching the lottery experience within the state. The overarching goal here is to amplify operational efficiency for the Mississippi Lottery while simultaneously boosting engagement among the lottery’s participants. Through this extended partnership, IGT and the Mississippi Lottery Corporation are poised to deliver advanced solutions and innovative gaming experiences that match the evolving demands of the industry and the expectations of lottery players in Mississippi.
