Loyalty programs are ubiquitous in the retail and Consumer Packaged Goods (CPG) sectors, especially in markets like the UK, where 80% of consumers belong to at least one. Despite their prevalence, many loyalty schemes fall short of their financial potential. This article dissects these challenges
In this interview, we sit down with Zainab Hussain, an e-commerce strategist with extensive experience in customer engagement and operations management, to discuss the exciting transformation of retail spaces and the incorporation of digital innovations. Our conversation covers the drivers behind
Modern retailers are increasingly leveraging technology to streamline their operations and enhance customer experiences. By assembling the ultimate retail tech stack, businesses can significantly improve operational efficiency, boost customer satisfaction, and gain a competitive edge in the dynamic
Despite the growing integration of AI into ecommerce through shopping assistants, chatbots, and automated purchasing systems, a significant proportion of consumers remain skeptical. Recent survey data from Omnisend showed that 66% of shoppers are unwilling to allow AI to make purchasing decisions
Fabletics, a well-known activewear brand, is embarking on a major digital transformation to enhance its inventory management and support its projected growth. The company is implementing Blue Yonder's supply chain planning solutions, which leverage algorithms and insights from sales, marketing, and
In today's competitive retail landscape, having a holistic understanding of your business operations is not just beneficial but essential. You may already have various sales channels operational, but merging these channels and insights can take your retail store from good to great. Point-of-sale
