In the ever-evolving realm of e-commerce, return policies have emerged as a pivotal factor influencing consumer loyalty and retailer profitability. With the rise of online shopping, the dynamics of product returns have become central to shaping consumer behavior and brand relationships. This
In an age where consumers expect brands to know them like a trusted friend, loyalty programs have had to evolve at breakneck speed to meet these high expectations. With technology continuously redefining consumer-brand interactions, a critical question persists: Can artificial intelligence be the
In a rapidly evolving subscription economy, Recurly, a leading subscription management platform, has strategically acquired Prive and Redfast, marking its ambitious expansions. Zainab Hussain, an e-commerce strategist with expertise in customer engagement, sheds light on the motivations and
In the dynamic landscape of digital retail advertising, a significant transformation has taken place with the growing reliance on first-party data. This shift stems from various catalysts, such as the decline of third-party cookies, evolving privacy norms, and the increased consumer demand for
In our fast-paced digital era, customer experience (CX) has become paramount. To provide insights into this evolving landscape, we have Zainab Hussain with us, an accomplished e-commerce strategist known for her expertise in customer engagement and operations management. Zainab's journey through
In today's fast-paced digital era, businesses face an unprecedented challenge in meeting consumer expectations regarding online interactions. Research reveals the stark reality that 91% of consumers experienced frustrating issues with digital services over the past year. These frustrations have
