Welcome to an eye-opening conversation with Zainab Hussain, a renowned e-commerce strategist and retail expert with a wealth of experience in customer engagement and operations management. With a keen eye for the nuances of customer experience, Zainab has spent years uncovering the hidden
In an era where customer expectations shape the competitive landscape, a startling trend has emerged: customer experience (CX) scores are on a downward trajectory across major industry benchmarks, prompting urgent reflection among business leaders. This decline, reflected in metrics like
What happens when a brand spends millions on dazzling digital campaigns, only to lose customers over a late delivery or a damaged package? In 2025, with U.S. online retail soaring toward a projected $1.6 trillion by 2027, the stakes for meeting customer expectations have never been higher, and many
In an era where digital interactions shape the business landscape, a startling reality has emerged that threatens the very foundation of customer relationships, and a recent report from Qualtrics, surveying over 20,000 consumers across 14 countries, reveals that a staggering 71% of customers are
Exploring Consumer Sentiment Trends in Western Markets As the holiday season unfolds in 2025, a striking disparity emerges in consumer sentiment across Western markets, with Europe standing out as a beacon of stability while regions like the United States grapple with fluctuating confidence,
In today’s fast-paced digital economy, businesses built on subscription models are grappling with an alarming trend: customers are walking away at an unprecedented rate, often without clear reasons becoming apparent until it’s too late to act. The rise of mobile apps has turbocharged the
