I’m joined by Zainab Hussain, an ecommerce strategist with deep experience in customer engagement and operations management. Zainab has guided retailers through chaotic peak seasons and calm ones, and she reads both dashboards and shopper intent with equal fluency. In this conversation, we explore
William Ainslie sits down with Zainab Hussain, an e-commerce strategist known for bridging customer engagement with operations management. With Black Friday and Cyber Monday shaping up to be a record-breaker—VoucherCodes projects £9.52 billion in spend, up 4.2% year over year, and Nationwide
The PH E-Commerce Boom Meets Its Operational Limits Holiday carts fill in minutes, livestream orders spike by the hour, and checkout clicks convert with impressive speed, yet the moment of truth still happens behind warehouse doors where accuracy, timing, and visibility decide who wins repeat
In the fast-paced world of retail, where customer expectations soar and supply chains grow increasingly complex, a staggering number of businesses grapple with a silent profit killer: inventory inaccuracy. This pervasive issue, often overlooked amid the rush of daily operations, can disrupt
Setting the Stage for Retail Transformation In the fast-paced world of retail, where precision and speed are critical to success, inventory management remains a persistent challenge, costing businesses billions annually in lost sales and inefficiencies due to errors. The retail sector is at a
Setting the Stage for Retail Success In the fast-paced retail landscape of 2025, where consumer preferences shift almost overnight and competition spans both physical and digital realms, data has emerged as the cornerstone of survival and growth. Retailers are no longer just selling products; they
