In today's increasingly eco-conscious consumer market, businesses must navigate the challenge of making effective and honest green claims while avoiding the pitfalls of 'greenwashing.' The importance of this endeavor can’t be understated, as misleading green claims not only deceive c
Ikea has embarked on an innovative venture to expand its sustainability mission by introducing an online secondhand marketplace, dubbed Ikea Preowned. This trial is being conducted exclusively in Oslo and Madrid with ambitions of tapping into the growing secondhand furniture market while
In a climate marked by economic uncertainty and rising prices, consumers are often wary of spending. Yet, retailers like Target are finding success by tapping into an age-old psychological driver: the allure of "newness." This article explores how fresh products and innovative marketing
The Briscoe Group, a leading retail conglomerate in New Zealand, has taken a significant step by partnering with Impact Analytics to enhance its forecasting and inventory management capabilities. This collaboration marks a pivotal advancement in the Briscoe Group's strategy, leveraging
Ingka Group, the main franchisee of the IKEA brand, has made a strategic move to invest €11 million ($12 million) in IKEA South Korea to integrate automated fulfillment systems. This is part of an expansive €300 million commitment to the Korean market over the next three years, primarily fueled by t
In a rapidly evolving market where global e-commerce is surging, the travel retail sector finds itself at a pivotal crossroads. Traditional methods of maintaining customer loyalty, primarily anchored in offering lower prices and duty-free shopping benefits, are increasingly proving ineffective. To
