Infinite Reality has recently announced its acquisition of Obsess, a platform renowned for creating interactive 3D digital stores and AI-powered virtual experiences, a move aimed at significantly enhancing customer engagement. This acquisition is particularly noteworthy as it follows Infinite
In a surprising turn of events, VF Corp, the holding company of iconic brands such as Vans, The North Face, and Timberland, reported its first revenue growth in over two years for the third quarter of its 2025 fiscal year. The company achieved $2.8 billion in revenue, exceeding their own
Recent forecasts have sparked concerns within the retail industry, with projections highlighting a significant wave of store closures set to impact the U.S. market by 2025. A report by Coresight Research anticipates a startling 15,000 store closures, a stark figure compared to only 5,800
In an innovative push to attract younger demographics like Gen Z and Gen Alpha, Alo Yoga is seamlessly integrating real-world shopping experiences with virtual worlds on Roblox. By introducing scannable stickers in over 150 locations, Alo Yoga enables users to unlock exclusive digital wearables for
The realm of augmented reality (AR), once considered a distant science-fiction concept, has swiftly transitioned into a tangible tool utilized by businesses for product sales. AR's early adopters were predominantly gamers and metaverse enthusiasts. However, the technology is no longer confined
Babylist, an innovative online baby registry platform, has made a significant leap into the physical retail space with the launch of its first flagship store in Beverly Hills, California. This move was strategically supported by the integration of Shopify POS, a decision that has revolutionized
