The rapid expansion of Retail Media Networks (RMNs) and the broad discussions surrounding Artificial Intelligence (AI) present both opportunities and challenges for retail executives. At CES, Melissa Burdick, Co-founder and President of Pacvue, shared her insights on how to tactically leverage AI
In an era where technology dictates market dynamics, digital transformation is no longer a luxury but a necessity for businesses aiming to thrive in 2025. Companies, especially in the retail sector, are at a critical juncture; those who fail to adapt risk obsolescence. This article explores the key
Reducing plastic consumption has become a priority for retailers, driven by regulatory changes and increasing environmental awareness among consumers. However, focusing solely on plastic bans can create a one-dimensional approach to sustainability, often overlooking the broader environmental
Physical retail spaces are continually transforming, with the integration of digital media playing a vital role in reshaping the shopping experience. Brands are now emphasizing the importance of aligning in-store elements with their ethos and creating more engaging environments for shoppers. This
Generative Artificial Intelligence (Gen AI) is poised to become a fundamental game-changer in the retail industry in the year 2025. This transformative technological advancement, rapidly transitioning from pilot projects to large-scale integration, promises to redefine retail operations in
As the marketing landscape continuously evolves, artificial intelligence (AI) is proving to be a game-changer with its remarkable ability to predict customer behavior and enhance engagement in unprecedented ways. In an increasingly competitive market, retaining customers has become more crucial
