In today's competitive CPG landscape, navigating the evolving dynamics of consumer goods can be a complex challenge. To shed light on these complexities, we’ve invited Zainab Hussain, an e-commerce strategist with rich experience in customer engagement and operations management. Her insights i
The incorporation of artificial intelligence (AI) in the retail sector has ushered in a transformative era, redefining how consumers interact with brands and raising their expectations for personalized service. As technology evolves, AI has become indispensable in developing hyper-personalized
In today's fast-evolving world of e-commerce, few understand the intricacies of customer engagement and international operations like Zainab Hussain. A seasoned e-commerce strategist, Zainab brings a wealth of insight into how companies navigate complex trade landscapes. In this interview, she
As the summer of 2025 unfolds, American consumers are navigating significant shifts in their spending habits due to lingering economic uncertainties and the emergence of new technologies like generative AI. With inflation, high interest rates, and geopolitical turbulence reshaping the economic
In a rapidly evolving digital landscape, where personalization shapes consumer expectations, Etsy stands at the forefront by integrating artificial intelligence (AI) into its platform's fabric. The company's efforts, especially highlighted during its recent earnings call, reveal a
In today’s business world, communicating seamlessly across different languages is vital for fostering global customer relationships. Various industries face the challenge of effectively bridging language barriers to deliver superior customer service. Ibex Wave iX Translate emerges as a powerful s
