Our Retail expert, Zainab Hussain, is an e-commerce strategist with experience in customer engagement and operations management. What are the major findings of the recent report from Adobe Analytics regarding the adoption of generative AI in e-commerce? The Adobe Analytics report highlighted the
The rapid expansion of Retail Media Networks (RMNs) and the broad discussions surrounding Artificial Intelligence (AI) present both opportunities and challenges for retail executives. At CES, Melissa Burdick, Co-founder and President of Pacvue, shared her insights on how to tactically leverage AI
In an era where technology dictates market dynamics, digital transformation is no longer a luxury but a necessity for businesses aiming to thrive in 2025. Companies, especially in the retail sector, are at a critical juncture; those who fail to adapt risk obsolescence. This article explores the key
Reducing plastic consumption has become a priority for retailers, driven by regulatory changes and increasing environmental awareness among consumers. However, focusing solely on plastic bans can create a one-dimensional approach to sustainability, often overlooking the broader environmental
Physical retail spaces are continually transforming, with the integration of digital media playing a vital role in reshaping the shopping experience. Brands are now emphasizing the importance of aligning in-store elements with their ethos and creating more engaging environments for shoppers. This
Generative Artificial Intelligence (Gen AI) is poised to become a fundamental game-changer in the retail industry in the year 2025. This transformative technological advancement, rapidly transitioning from pilot projects to large-scale integration, promises to redefine retail operations in
