Today, we're joined by Zainab Hussain, an e-commerce strategist whose work in customer engagement and operations management gives her a unique perspective on one of the most persistent—and outdated—adages in business. We're moving beyond the simple idea that the customer is always right to explore
The seamless convenience of adding an item to a digital cart and having it arrive at your doorstep masks a complex and increasingly perilous digital ecosystem where consumer data has become the ultimate prize. As artificial intelligence integrates deeper into the fabric of online retail, it is
As an e-commerce strategist, I’ve spent my career at the intersection of customer engagement and operational reality, watching the digital and physical shelves merge. What we’re seeing now is the final dissolution of the line between media and the marketplace. The coming years, especially as we
Today we’re speaking with Zainab Hussain, an e-commerce strategist who specializes in the powerful intersection of customer engagement and online reputation. In a world where a staggering 97% of purchase decisions are influenced by online reviews, understanding how to navigate this landscape is no
Today we're joined by Zainab Hussain, an e-commerce strategist who has been closely tracking the growing friction between major tech platforms and independent retailers. In our conversation, we will explore the disruptive impact of Amazon's new AI initiative, known as Project Starfish. We’ll delve
A dangerous illusion persists within the modern boardroom, where executive confidence in customer loyalty starkly contrasts with the reality of consumer sentiment, creating a staggering 50% perception gap. This chasm is not a minor discrepancy but a critical business vulnerability, amplified by the
