Short introduction I’m thrilled to sit down with Zainab Hussain, a seasoned e-commerce strategist and retail expert with a deep understanding of customer engagement and operations management. Today, we’re diving into the fascinating world of AI in marketing, focusing on how innovative tools are
Imagine a customer service interaction where a chatbot not only resolves a technical issue in seconds but also detects frustration in a user's tone, offering a compassionate response that turns dissatisfaction into loyalty. This scenario, once a distant dream, is now a tangible reality thanks to
In the fast-paced realm of customer service, chatbots have emerged as both a revolutionary tool and a potential pitfall for businesses striving to enhance user satisfaction, but their implementation often reveals critical flaws. Since their inception in 1966 with ELIZA, a simple conversational
Imagine conducting an online search for a new product, only to be met with an AI-generated summary that feels more confusing than helpful, leaving you frustrated and skeptical. This experience is a reality for many, as recent studies reveal that over half of consumers harbor doubts about the
The Intersection of Global Travel and Local Retail Imagine a small boutique in a quaint European village suddenly receiving orders from halfway across the world, all thanks to a passing traveler who shared their experience on social media. This scenario encapsulates the profound impact global
I’m thrilled to sit down with Zainab Hussain, a seasoned e-commerce strategist with a deep background in customer engagement and operations management. With years of experience helping brands optimize their customer journeys, Zainab has a unique perspective on how customer experience (CX) goes
