Customer Analytics

Retailers Must Optimize SKUs to Boost Profits and Customer Loyalty
Customer Engagement Retailers Must Optimize SKUs to Boost Profits and Customer Loyalty

Our Retail expert, Zainab Hussain, is an e-commerce strategist with experience in customer engagement and operations management. With years of expertise in the evolving retail landscape, Zainab provides insightful strategies to drive customer loyalty and enhance profitability. Why do you believe

How Are Tariffs Transforming Your Holiday Electronics Shopping?
E-Commerce How Are Tariffs Transforming Your Holiday Electronics Shopping?

Upcoming U.S. tariffs are set to increase the prices of electronics, including laptops and smartphones, by up to 11%, as analyzed by the Joint Economic Committee and highlighted in the latest Ecommerce Pulse Report by Salsify and the Digital Shelf Institute. This price hike is impacting consumer

How AI Transformed Special K's Marketing Success in the UK
Tech & Innovation How AI Transformed Special K's Marketing Success in the UK

In a marketplace where brands jostle for attention, the question arises: How can a well-established cereal brand like Special K carve out a dominant position against escalating private label competition? The answer lies in the unexpected power of artificial intelligence (AI) to decode consumer

AI-Powered Trend Tool Revolutionizes Denim Industry Sustainability
Tech & Innovation AI-Powered Trend Tool Revolutionizes Denim Industry Sustainability

Short introduction Retail expert Zainab Hussain is an e-commerce strategist with extensive experience in customer engagement and operations management. In this interview, she delves into the groundbreaking collaboration between Les Mains Bleues and Li & Fung, shedding light on the innovative

How Applebee’s Refines Customer Insights to Enhance Experience
Customer Engagement How Applebee’s Refines Customer Insights to Enhance Experience

Zainab Hussain, an e-commerce strategist specializing in customer engagement and operations management, is known for her innovative strategies in improving customer experience. In this engaging interview, she shares valuable insights on designing and implementing successful customer insights

How Are AI Advancements Transforming Customer Experience?
Customer Engagement How Are AI Advancements Transforming Customer Experience?

Artificial Intelligence (AI) has revolutionized various sectors, with one of the most significant impacts seen in customer experience (CX). Companies are now able to leverage AI to provide deeper insights into customer behavior and preferences, thereby enhancing targeting and personalization

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