Customer Analytics

A Frictionless Checkout Can Transform Conversion Rates
E-Commerce A Frictionless Checkout Can Transform Conversion Rates

The vast digital river of mobile commerce, carrying an unprecedented eighty percent of all visits to retail websites, paradoxically empties into a delta of missed opportunities where nearly eight out of ten shopping carts are left abandoned before the final click. This staggering disconnect between

AI Transformation Will Redefine Business by 2026
Customer Engagement AI Transformation Will Redefine Business by 2026

The coming year represents not merely another step in technological advancement but a critical inflection point where artificial intelligence will cement its role as the central nervous system of the modern enterprise. By 2026, the question for business leaders will no longer be if they should

Black Friday Evolves Into an Extended Shopping Season
Customer Engagement Black Friday Evolves Into an Extended Shopping Season

The long-held image of a single, frenetic day of post-Thanksgiving shopping is rapidly becoming a relic of the past, as recent e-commerce data reveals a fundamental transformation in consumer behavior that has reshaped the entire holiday retail landscape. An in-depth analysis of product discovery

Toku Expands AI Customer Experience Into the Middle East
Tech & Innovation Toku Expands AI Customer Experience Into the Middle East

As the Middle East's contact center sector experiences unprecedented growth, businesses are increasingly grappling with the immense challenge of delivering consistent, high-quality customer experiences across a mosaic of diverse regulatory landscapes and multilingual populations. Stepping into this

Trend Analysis: Brick and Mortar Reinvention
Operations & Management Trend Analysis: Brick and Mortar Reinvention

Contrary to the pervasive narrative of shuttered storefronts and the unstoppable dominance of e-commerce, a quiet but powerful revolution is reshaping the physical retail landscape from within. The predicted "retail apocalypse" has given way to a strategic rebirth, a transformation fueled by a

Set Smarter CX Goals, Not Just Respectable Numbers
Customer Engagement Set Smarter CX Goals, Not Just Respectable Numbers

The declaration hangs in the air of the corporate boardroom, a confident pronouncement meant to signal decisive leadership and rally the troops toward a common objective. It is a scene that plays out in countless organizations at the start of every fiscal year: a senior leader sets a target for

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