Customer Analytics

Navigating Returns: Boosting Loyalty and Profitability
E-Commerce Navigating Returns: Boosting Loyalty and Profitability

In the ever-evolving realm of e-commerce, return policies have emerged as a pivotal factor influencing consumer loyalty and retailer profitability. With the rise of online shopping, the dynamics of product returns have become central to shaping consumer behavior and brand relationships. This

New Gen Revolutionizes Shopping with AI-Enhanced Experiences
E-Commerce New Gen Revolutionizes Shopping with AI-Enhanced Experiences

Imagine entering a digital store where your needs are anticipated and met with precision before you even ask. This isn't a futuristic dream but a reality brought by the integration of Artificial Intelligence (AI) into shopping, led by innovators like New Generation (New Gen). As AI platforms

Is AI the Key to Transforming Customer Loyalty Programs?
Customer Engagement Is AI the Key to Transforming Customer Loyalty Programs?

In an age where consumers expect brands to know them like a trusted friend, loyalty programs have had to evolve at breakneck speed to meet these high expectations. With technology continuously redefining consumer-brand interactions, a critical question persists: Can artificial intelligence be the

AI Shopping Surge: 38% of APAC Embrace Tech for Purchases
Tech & Innovation AI Shopping Surge: 38% of APAC Embrace Tech for Purchases

In an era where technology transforms everyday experiences, a notable trend has emerged in the retail landscape of Asia-Pacific (APAC). A surge in artificial intelligence (AI) adoption among consumers is reshaping how they shop. This article delves into the dramatic increase, with 38% of APAC

Recurly Expands with Shopify and Subscriber Tools Acquisitions
E-Commerce Recurly Expands with Shopify and Subscriber Tools Acquisitions

In a rapidly evolving subscription economy, Recurly, a leading subscription management platform, has strategically acquired Prive and Redfast, marking its ambitious expansions. Zainab Hussain, an e-commerce strategist with expertise in customer engagement, sheds light on the motivations and

Conversational AI Platforms – A Review
Tech & Innovation Conversational AI Platforms – A Review

Conversational AI platforms have revolutionized communication technology, offering solutions that have streamlined and enhanced both business and customer experiences. Recent advancements have been marked by sophisticated tools, such as IntelePeer's SmartAnalytics, which promise to unlock new

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