Customer Analytics

Why Aren't Brands Using AI to Fix Customer Service?
Customer Engagement Why Aren't Brands Using AI to Fix Customer Service?

The annual holiday shopping frenzy routinely exposes the fragile foundations of eCommerce customer service, yet the most potent solution for reinforcing these systems remains perplexingly underutilized. As brands navigate an increasingly complex landscape, the gap between the known potential of

How Smart Packaging Closes Sales in Seconds
Customer Engagement How Smart Packaging Closes Sales in Seconds

In today's fiercely competitive retail landscape, the final few seconds before a purchase are a critical battleground. Our guest, Zainab Hussain, is a leading e-commerce strategist who has mastered the art and science of turning packaging from a simple container into a brand's most powerful sales

Surfside Expands Commerce Media to In-Store Screens
Customer Engagement Surfside Expands Commerce Media to In-Store Screens

The enduring challenge for modern advertisers has been the difficulty of connecting the vast amount of data gathered from online consumer behavior with the final, decisive moments that occur within the walls of a physical store. Surfside, an omnichannel advertising and retail media platform, is

Darwin CX Fuels Publisher Growth With AI Innovation
Customer Engagement Darwin CX Fuels Publisher Growth With AI Innovation

The New Nexus of Publishing How AI and Community Are Redefining Success Publishing houses today are navigating a complex environment where securing audience loyalty and streamlining operations have become existential challenges. The digital landscape demands constant adaptation, forcing media

A Frictionless Checkout Can Transform Conversion Rates
E-Commerce A Frictionless Checkout Can Transform Conversion Rates

The vast digital river of mobile commerce, carrying an unprecedented eighty percent of all visits to retail websites, paradoxically empties into a delta of missed opportunities where nearly eight out of ten shopping carts are left abandoned before the final click. This staggering disconnect between

AI Transformation Will Redefine Business by 2026
Customer Engagement AI Transformation Will Redefine Business by 2026

The coming year represents not merely another step in technological advancement but a critical inflection point where artificial intelligence will cement its role as the central nervous system of the modern enterprise. By 2026, the question for business leaders will no longer be if they should

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