Customer Analytics

How Are Consumer Goods Giants Adapting to Falling Sentiment?
Tech & Innovation How Are Consumer Goods Giants Adapting to Falling Sentiment?

In a time marked by heightened economic tensions and evolving socio-political landscapes, consumer sentiment has taken a significant blow. As exemplified by the University of Michigan's Consumer Sentiment Index reaching historic lows, businesses must navigate these turbulent waters to sustain

Tariffs Worry Consumers: Impact on Purchases in US and Canada
Customer Engagement Tariffs Worry Consumers: Impact on Purchases in US and Canada

In a world where consumer behavior is constantly evolving, understanding the impact of economic policies like tariffs becomes crucial. Today's engaging conversation with Zainab Hussain, an e-commerce strategist with a deep understanding of customer engagement and retail operations, uncovers

How AI is Transforming Fuel Retail and Preventing Fraud
Tech & Innovation How AI is Transforming Fuel Retail and Preventing Fraud

Artificial intelligence (AI) is rapidly changing various industries, and the fuel retail sector is no exception. Fuel retailers are leveraging AI to enhance operational efficiency, prevent fraud, and improve customer engagement. Picafuel stands out as a pioneer in integrating AI into fuel retail,

Can Curated Composability Revolutionize Ecommerce Strategies?
E-Commerce Can Curated Composability Revolutionize Ecommerce Strategies?

The ecommerce landscape has been rapidly evolving, with businesses constantly seeking innovative ways to streamline operations and enhance customer experience. Recent developments suggest the potential for a revolutionary shift through the concept of "curated composability." This approach involves

Can AI Audio Ads Transform Retail Shopping Experiences?
Tech & Innovation Can AI Audio Ads Transform Retail Shopping Experiences?

In today's retail landscape, where technology and customer experience intersect, Zainab Hussain stands as a venerated strategist. Her work in e-commerce has sculpted innovative pathways for customer engagement and operations management. We delve into her insights on QSIC's cutting-edge audio

Premion Enhances CTV Platform with Privacy-Focused DSP Integration
Customer Engagement Premion Enhances CTV Platform with Privacy-Focused DSP Integration

Premion, recognized as the premier CTV/OTT advertising solution for regional and local advertisers, has significantly advanced its platform by integrating Octillion and expanding its array of tools. This important enhancement not only fortifies its local CTV offerings but also augments its

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