Customer Analytics

Can Sendbird's New CMO Drive Their AI Platform Success?
Customer Engagement Can Sendbird's New CMO Drive Their AI Platform Success?

Zainab Hussain stands out as a leading figure in e-commerce strategy, known for her deep expertise in customer engagement and operations management. Her notable track record in the retail sector offers invaluable insights into the evolving landscape of marketing communications. As platforms shift

Trend Analysis: E-Commerce Localization Strategies
Customer Engagement Trend Analysis: E-Commerce Localization Strategies

In a world where online shopping is the norm, e-commerce has revolutionized the way consumers interact with brands. Yet, despite its staggering growth, one factor remains pivotal for global success: localization. A compelling study shows that more than half of shoppers abandon purchases on

How Will AI Transform Digital Marketing in APAC?
Customer Engagement How Will AI Transform Digital Marketing in APAC?

Artificial Intelligence (AI) is dramatically reshaping industries, and its profound impact on digital marketing within the Asia-Pacific (APAC) region illustrates a notable evolution. As this dynamic region continues to grow and diversify, businesses seek cutting-edge methods to engage consumers

Sustainability Drives Consumer Choices in Ecommerce
Customer Engagement Sustainability Drives Consumer Choices in Ecommerce

In the rapidly evolving world of e-commerce, understanding consumer behavior can set a company apart from its competitors. Today, we have Zainab Hussain with us, an e-commerce strategist renowned for her insights into customer engagement and operations management. Her skills make her the perfect

Strategic Gains in Post-Vice Retail Liquidations
Operations & Management Strategic Gains in Post-Vice Retail Liquidations

The vice retail sector, encompassing businesses like tobacco shops, vaping stores, and adult entertainment venues, has been increasingly influenced by stringent regulatory measures. The sudden closures of these establishments, driven by legal enforcement rather than financial insolvency, have

Amy Fenton Leads MarketCast's AI-Driven Transformation
Customer Engagement Amy Fenton Leads MarketCast's AI-Driven Transformation

In the ever-evolving landscape of advertising and brand research, Zainab Hussain has carved a niche as a formidable e-commerce strategist. Her vast experience in customer engagement and operations management makes her an invaluable voice in the conversation about modernizing retail strategies. We

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