Customer Analytics

Petco Expands Retail Media Network with Rokt Partnership
Customer Engagement Petco Expands Retail Media Network with Rokt Partnership

Today, we’re thrilled to sit down with Zainab Hussain, a seasoned e-commerce strategist with a deep background in customer engagement and operations management. With her extensive expertise in the digital retail space, Zainab offers unique insights into the evolving world of retail media networks.

Uncovering the Silent Customer Crisis: Why 71% Stay Quiet
Customer Engagement Uncovering the Silent Customer Crisis: Why 71% Stay Quiet

In an era where digital interactions shape the business landscape, a startling reality has emerged that threatens the very foundation of customer relationships, and a recent report from Qualtrics, surveying over 20,000 consumers across 14 countries, reveals that a staggering 71% of customers are

Why Are Retail Returns Dropping to $850 Billion in 2025?
Tech & Innovation Why Are Retail Returns Dropping to $850 Billion in 2025?

Let me introduce Zainab Hussain, a seasoned e-commerce strategist with a deep understanding of customer engagement and operations management. With years of experience helping retailers navigate the complexities of online shopping trends, Zainab offers invaluable insights into the evolving world of

Why Is Europe Leading in Consumer Sentiment Stability?
Customer Engagement Why Is Europe Leading in Consumer Sentiment Stability?

Exploring Consumer Sentiment Trends in Western Markets As the holiday season unfolds in 2025, a striking disparity emerges in consumer sentiment across Western markets, with Europe standing out as a beacon of stability while regions like the United States grapple with fluctuating confidence,

Gen Z and Millennials Lead AI Adoption in Holiday Shopping
Tech & Innovation Gen Z and Millennials Lead AI Adoption in Holiday Shopping

Setting the Stage for a Tech-Driven Holiday Season In an era where technology shapes nearly every facet of daily life, holiday shopping has emerged as a key battleground for innovation, with a staggering 44% of Millennials and 42% of Gen Z embracing artificial intelligence (AI) tools to navigate

India's Retail Sector Hits Record $61.5B in 2025 Festive Sales
Customer Engagement India's Retail Sector Hits Record $61.5B in 2025 Festive Sales

India's retail sector has achieved a staggering milestone during this year's festive season, recording an unprecedented $61.5 billion in sales of goods from Navratri to Diwali, highlighting the industry's dynamism. Coupled with $650 billion in services, this remarkable figure underscores the vital

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