In the bustling digital landscape of Southeast Asia, where online shopping has become a cornerstone of daily life, a transformative shift is underway in the fast-moving consumer goods (FMCG) sector, with the region emerging as one of the largest e-commerce markets globally. Businesses face the
As consumer shopping habits continue to evolve in a fragmented digital landscape, few understand the art of multi-channel brand building as well as Zainab Hussain. With years of experience as an e-commerce strategist, Zainab has helped countless brands create seamless online and offline experiences
Overview of the U.S. Holiday Retail Landscape The holiday season stands as a cornerstone of the U.S. retail industry, driving nearly 19% of annual retail revenue and serving as a critical barometer for economic health, while consumer spending accounts for approximately 70% of the nation's GDP. The
Today, we’re thrilled to sit down with Zainab Hussain, a seasoned e-commerce strategist with deep expertise in customer engagement and operations management. With years of experience navigating the fast-evolving world of retail media, Zainab offers a unique perspective on how technology and
The Retail Landscape: A Clash of Online and Offline Worlds In today's retail industry, a staggering 80-85% of global transactions still unfold within the walls of physical stores, despite the meteoric rise of e-commerce over recent years. This statistic underscores a persistent reality: while
The Retail Landscape: Caught Between Tradition and Transformation In an era where technology reshapes consumer behavior at an unprecedented rate, the retail industry finds itself at a critical juncture, with approximately 80% of transactions still occurring in physical stores despite the rapid rise
