For years, marketers hunting verified small‑business decision‑makers poured money into broad proxies while cookies eroded, device graphs splintered, and the gap between exposure and outcomes widened beyond tolerance. That tension set the stage for a market pivot: Intuit’s SMB MediaLabs audiences
Boardrooms are demanding real ROI from AI while customers judge every automated reply as proof of intent, and the difference between a disciplined operating model and a feature binge has started to decide whether AI scales value or spreads dysfunction. The promise is seductive: agentic AI that not
Shoppers tapped and scrolled their way to a record Thanksgiving haul even as overall growth cooled, and the story behind the numbers reveals a market where mobile dominance and AI guidance rewrote playbooks long before the evening rush arrived. This roundup brings together the strongest reads from
The State of South African Retail in a Phygital Pivot Digital discovery has become the front door of South African retail, and the door now swings both ways as shoppers move from screen to store and back again without friction or pause. The shift is structural, not seasonal, as consumers treat
In a rapidly evolving digital landscape where e-commerce and media are becoming increasingly intertwined, a groundbreaking collaboration has emerged that promises to reshape the marketing ecosystem in Taiwan. TNL Mediagene, a Tokyo-based digital media and data group listed on Nasdaq, has forged a
Setting the Stage for AI's Role in Customer Service In 2025, the customer service landscape stands at a pivotal juncture, with Artificial Intelligence (AI) positioned as a transformative force, yet struggling to meet high expectations due to various systemic challenges. A staggering 55% of
