A dramatic fifty percent increase in submissions for the Asia Pacific Loyalty Awards signals a fundamental shift in how businesses across the region view customer retention, transforming it from a peripheral marketing function into a central pillar of corporate strategy. This year’s unprecedented
We're sitting down with Zainab Hussain, an e-commerce strategist specializing in customer engagement and the evolving digital landscape. As artificial intelligence fundamentally reshapes how consumers discover products and information, brands are scrambling to understand a new set of rules. Today,
The New Zealand retail landscape is currently a study in contrasts, a place where flickers of hope meet the sobering reality of a tough economy. To help us decipher these mixed signals, we're joined by e-commerce strategist and retail expert Zainab Hussain. We’ll delve into the nuances behind the
The dream of launching a successful online business often collides with the harsh reality of juggling dozens of disconnected tasks, from designing a storefront and sourcing products to deciphering analytics and running marketing campaigns. This fragmentation forces entrepreneurs to become
A New Era of Ad Accountability: Unifying Linear TV and Streaming Measurement In a significant move to bridge the measurement gap between linear television and streaming, data and analytics company EDO has launched 'EDO Always-On,' a new cross-platform service designed to automate ad performance
While artificial intelligence is now a cornerstone of modern marketing automation, its evolution is often stifled by a fundamental limitation: the systems can execute commands with precision but seldom grasp the nuanced context behind customer interactions, leading to repetitive and uninspired
