Big Data & Analytics

NRF Predicts 2025 Retail Sales Growth Despite Economic Uncertainties
Customer Engagement NRF Predicts 2025 Retail Sales Growth Despite Economic Uncertainties

The world of retail is ever-evolving, and keeping a finger on its pulse is crucial for understanding broader economic trends. Today, we have the pleasure of discussing the latest projections and trends in retail with Zainab Hussain, a seasoned e-commerce strategist. Her expertise in customer

How Can B2B Companies Transform Customer Experience Successfully?
Customer Engagement How Can B2B Companies Transform Customer Experience Successfully?

Modern B2B customers demand seamless, responsive, and value-laden interactions at every stage of their partnership. Meeting these elevated expectations is essential for enhancing customer satisfaction and has a direct impact on a company’s bottom line. Research has shown that companies delivering

Top Ecommerce Technology Investments of 2024 in AI and Automation
Tech & Innovation Top Ecommerce Technology Investments of 2024 in AI and Automation

Navigating the rapidly evolving landscape of ecommerce is a challenge that online retailers are embracing with increasing enthusiasm. In 2024, the spotlight is on advanced technological investments, particularly in artificial intelligence (AI) and marketing automation. Retailers are strategically

Unlocking Growth: The Power of Retail Media and Marketplaces in 2025
E-Commerce Unlocking Growth: The Power of Retail Media and Marketplaces in 2025

In the ever-evolving landscape of online retail, businesses are continually seeking innovative strategies to drive growth and enhance customer experiences. With the relentless competition in the market, retailers are turning to cutting-edge approaches to stand out and capture a larger share of

How Is Fabletics Using AI to Transform Its CRM and Personalize Marketing?
Tech & Innovation How Is Fabletics Using AI to Transform Its CRM and Personalize Marketing?

In the dynamic landscape of retail marketing, companies continuously seek innovative ways to enhance customer engagement and streamline operations. Fabletics, a prominent activewear brand, has made a strategic investment in AI-enabled automation within its CRM processes, aiming to personalize

Unlocking Retail Success Through Real-Time Data Readiness
Operations & Management Unlocking Retail Success Through Real-Time Data Readiness

Real-time data readiness is emerging as a crucial determinant of success in the U.S. grocery and retail industry. A comprehensive study involving 390 executives of retail companies with annual revenues exceeding $500 million reveals the significant impact real-time supply chain data has on

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