Big Data & Analytics

Are Your Digital Experiences Winning or Losing Customers?
Customer Engagement Are Your Digital Experiences Winning or Losing Customers?

In today's fast-paced digital era, businesses face an unprecedented challenge in meeting consumer expectations regarding online interactions. Research reveals the stark reality that 91% of consumers experienced frustrating issues with digital services over the past year. These frustrations have

Navigating Global Ecommerce: Overcoming Tariffs and Expanding Markets
Tech & Innovation Navigating Global Ecommerce: Overcoming Tariffs and Expanding Markets

In an interconnected world where ecommerce is a driving force for business growth, navigating the intricacies of international trade has become paramount. With tariffs looming as potential disruptors, ecommerce leaders are strategizing on how to expand globally while maintaining profitability. This

How Will Press Ganey Forsta Transform Customer Experience?
Customer Engagement How Will Press Ganey Forsta Transform Customer Experience?

Press Ganey Forsta, a leader in experience measurement and analytics, has acquired InMoment, a company known for its cutting-edge customer experience technology. This strategic acquisition aims to blend the capabilities of both organizations to improve experience technology by integrating employee,

How Can CPG Giants Master Omnichannel Excellence?
Tech & Innovation How Can CPG Giants Master Omnichannel Excellence?

The Analytics Unite event in Chicago has brought together top leaders and innovators from consumer-packaged goods (CPG) and retail sectors to explore how companies can master omnichannel excellence. With prominent figures from PepsiCo, Mead Johnson Nutrition, and Schnuck Markets in attendance, the

Trend Analysis: AI-Driven Personalized Advertising
Tech & Innovation Trend Analysis: AI-Driven Personalized Advertising

In an era where consumer engagement is paramount, the proliferation of AI-driven personalized advertising is reshaping how brands connect with audiences. This transformation is rooted in the use of sophisticated algorithms and vast data sets to tailor advertising experiences to individual

How Will AWS and Amplitude Transform Customer Data Use?
Tech & Innovation How Will AWS and Amplitude Transform Customer Data Use?

Amplitude, a prominent digital analytics platform, has formed a strategic collaboration with Amazon Web Services (AWS) aimed at leveraging customer data to enhance user experiences. This alliance harnesses AWS’s extensive global scale and robust infrastructure to support industries such as retail,

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