As the peak shopping season unfolds in 2025, imagine a retailer pouring millions into marketing campaigns across platforms like TikTok, Meta, and YouTube, only to discover that their measurement tools are leading them astray. With Black Friday and Cyber Monday driving unprecedented online traffic,
I'm thrilled to sit down with Zainab Hussain, a seasoned e-commerce strategist with a deep background in customer engagement and operations management within the consumer goods industry. With years of experience steering retail giants through transformative growth, Zainab brings a unique
Setting the Stage for Retail's Tech Revolution Imagine a retail landscape where inventory never runs dry, customer needs are predicted with uncanny accuracy, and operational hiccups are a relic of the past. This is no longer a distant vision but a reality being forged by Walmart, one of the world’s
In today’s fast-paced business environment, capturing every lead and managing customer interactions effectively can make or break a company’s growth trajectory, especially when scaling operations across diverse markets. Imagine a scenario where a potential high-value client calls after hours, only
Setting the Stage for Shipping Innovation In 2025, the parcel shipping industry faces unprecedented pressure as carrier rates soar and operational complexities mount, with businesses managing billions in annual spend seeking urgent solutions to maintain profitability. A staggering statistic
Today, we’re thrilled to sit down with Zainab Hussain, a seasoned e-commerce strategist with deep expertise in customer engagement and operations management for consumer goods companies. With a career dedicated to navigating the complexities of modern supply chains, Zainab has helped brands harness
