The digital architecture that once powered enterprise marketing is now the primary bottleneck preventing it from evolving, creating a hidden drag on innovation and customer insight. For many organizations, the foundational code supporting their digital analytics has become a complex web of
The annual holiday shopping frenzy routinely exposes the fragile foundations of eCommerce customer service, yet the most potent solution for reinforcing these systems remains perplexingly underutilized. As brands navigate an increasingly complex landscape, the gap between the known potential of
In today's fiercely competitive retail landscape, the final few seconds before a purchase are a critical battleground. Our guest, Zainab Hussain, is a leading e-commerce strategist who has mastered the art and science of turning packaging from a simple container into a brand's most powerful sales
In the rapidly evolving CPG landscape, few voices offer as much clarity on the intersection of technology and business strategy as Zainab Hussain. An e-commerce strategist with a deep background in customer engagement and operations, she has a unique vantage point on how companies are navigating
Our Retail expert, Zainab Hussain, is an e-commerce strategist with experience in customer engagement and operations management. The recent holiday shopping season provided the first real-world test for how artificial intelligence is shaping consumer behavior, and the results are more nuanced than
A comprehensive new assessment of the UK retail sector’s climate progress has delivered a sobering verdict, revealing that isolated corporate sustainability efforts are failing to move the needle on the industry's most significant source of emissions. While individual retailers have made
