The latest ANZ Retail Media Report Card by Mars United Commerce marks significant progress in Australia and New Zealand's evolving retail media market, indicating a phase of maturity. This fourth edition of the report monitors the rapid growth of retail media networks in the region, focusing on
The world of retail is ever-evolving, and keeping a finger on its pulse is crucial for understanding broader economic trends. Today, we have the pleasure of discussing the latest projections and trends in retail with Zainab Hussain, a seasoned e-commerce strategist. Her expertise in customer
Modern B2B customers demand seamless, responsive, and value-laden interactions at every stage of their partnership. Meeting these elevated expectations is essential for enhancing customer satisfaction and has a direct impact on a company’s bottom line. Research has shown that companies delivering
Navigating the rapidly evolving landscape of ecommerce is a challenge that online retailers are embracing with increasing enthusiasm. In 2024, the spotlight is on advanced technological investments, particularly in artificial intelligence (AI) and marketing automation. Retailers are strategically
In the ever-evolving landscape of online retail, businesses are continually seeking innovative strategies to drive growth and enhance customer experiences. With the relentless competition in the market, retailers are turning to cutting-edge approaches to stand out and capture a larger share of
In the dynamic landscape of retail marketing, companies continuously seek innovative ways to enhance customer engagement and streamline operations. Fabletics, a prominent activewear brand, has made a strategic investment in AI-enabled automation within its CRM processes, aiming to personalize
