The conversation surrounding retail dominance has fundamentally shifted from shelf space and square footage to data streams and digital ecosystems, a transformation powerfully underscored by Walmart’s recent surge past a trillion-dollar market capitalization. This milestone is far more than a
With a deep background in e-commerce strategy and customer engagement, Zainab Hussain specializes in optimizing how businesses connect with their clients. Today, she shares her insights on a pivotal advancement in B2B marketing technology: the fusion of AI-powered voice agents with automated
The dream of launching a successful online business often collides with the harsh reality of juggling dozens of disconnected tasks, from designing a storefront and sourcing products to deciphering analytics and running marketing campaigns. This fragmentation forces entrepreneurs to become
A New Era of Ad Accountability: Unifying Linear TV and Streaming Measurement In a significant move to bridge the measurement gap between linear television and streaming, data and analytics company EDO has launched 'EDO Always-On,' a new cross-platform service designed to automate ad performance
While artificial intelligence is now a cornerstone of modern marketing automation, its evolution is often stifled by a fundamental limitation: the systems can execute commands with precision but seldom grasp the nuanced context behind customer interactions, leading to repetitive and uninspired
In a world where customer expectations are higher than ever, businesses are increasingly turning to AI to streamline their support operations. But beyond handling tickets, a new frontier is emerging: using AI to train the very agents it was once predicted to replace. We sat down with Zainab
