In a groundbreaking development aimed at enhancing the retail experience for visually impaired shoppers, Britannia Industries, in collaboration with WPP and supported by Google Cloud's AI technology, has debuted Britannia A-Eye to provide a transformative shopping assistant experience. Leveraging
The customer experience (CX) analytics landscape is experiencing a significant transformation, driven by the rise of artificial intelligence (AI). AI's sophisticated ability to process complex data, generate valuable insights, and enable actionable strategies is revolutionizing how businesses
The phenomenon of online shopping has exploded, leading to an unprecedented increase in the volume of product returns. Industry estimates indicate that retail returns are expected to reach an astounding $1 trillion by the end of this year. While this surge in returns presents operational and
In this conversation, we delve into the challenges faced by retailers in terms of connectivity and how it impacts their operations. Zainab Hussain, an e-commerce strategist, shares her insights on these issues as revealed in Ericsson's latest "Sector in Focus: Connecting Retail" report. What was
Zainab Hussain, an e-commerce strategist with experience in customer engagement and operations management, shares her insights on the role of AI in the retail sector. This interview covers the transition of AI into an essential tool, the concerns around its adoption, its ability to augment human
In the dynamic world of enterprise ecommerce, innovation never sleeps. Constructor’s launch of the Retail Media Suite, an AI-powered platform, promises to transform retail media with highly personalized advertisements. This paper delves into the significance of this advancement, unpacking its key
