The concept of checkout-free technology in retail, once seen as a futuristic novelty, has steadily advanced and become a significant topic of discussion in the retail industry today. This innovative approach promised to revolutionize the shopping experience by eliminating traditional checkout
In today's fast-evolving world of customer experience automation, Zainab Hussain stands at the forefront as a renowned e-commerce strategist. She possesses deep insights into how organizations can effectively manage customer interactions and harness technology for enhanced engagement. Her
As we explore the realm of customer experience and seamless integration, I’m thrilled to have Zainab Hussain, an e-commerce strategist with rich expertise in customer engagement and operations management, sharing her insights today. In this interview, we delve into the strategic partnership between
Imagine entering a digital store where your needs are anticipated and met with precision before you even ask. This isn't a futuristic dream but a reality brought by the integration of Artificial Intelligence (AI) into shopping, led by innovators like New Generation (New Gen). As AI platforms
Advertising strategies have always hinged on understanding audiences. However, both marketers and brands are now standing at the precipice of transformation as AI Personas have started to reshape how campaigns engage with consumers. Beyond the familiar territory of segmentation lies a dynamic and
In an age where consumers expect brands to know them like a trusted friend, loyalty programs have had to evolve at breakneck speed to meet these high expectations. With technology continuously redefining consumer-brand interactions, a critical question persists: Can artificial intelligence be the
