As an e-commerce strategist, I’ve seen the lines between retail and media blur for years, but the current transformation in the smart TV space is something else entirely. We're witnessing a fundamental power shift where the living room screen is the new storefront. Retail giants are no longer
The persistent gap between how customers visually perceive a product and how a search engine comprehends it through limited text has long been the Achilles' heel of digital commerce. The use of Multimodal AI for data enrichment represents a significant advancement in the eCommerce and digital
The concept of "agentic commerce," where intelligent algorithms manage our shopping from product discovery to final purchase, has rapidly moved from science fiction to a tangible retail strategy. As artificial intelligence becomes more deeply embedded in the online shopping experience, its role is
Introduction The digital storefront has long been the primary battleground for emerging brands, but the path to establishing a physical presence has remained a notoriously difficult landscape to navigate. For countless online-native businesses, the dream of a brick-and-mortar location is often
The familiar landscape of consumer discovery, once dominated by a search bar and a list of blue links, is undergoing a seismic transformation as AI-driven answer engines and shopping assistants increasingly intercept users at the very beginning of their purchasing journey. This fundamental shift is
The Dawn of the AI-Driven Sales Funnel A quiet but seismic revolution is underway in the business-to-business sales world, fundamentally reordering the initial steps of the buyer’s journey around artificial intelligence. The traditional methods of initiating a sales conversation, from cold outreach
