The Dawn of a New Competitive Era in Holiday Retail The annual holiday shopping season has long served as the ultimate proving ground for e-commerce, a high-stakes period where fortunes are made or lost based on a brand's ability to capture consumer attention. However, the 2025 Black Friday Cyber
In a business climate where top-line growth can decelerate to a standstill, the conventional wisdom that links increased sales directly to increased profit begins to crumble, forcing organizations to look inward for financial momentum. For grocery distributor United Natural Foods Inc. (UNFI), this
In the chaotic world of holiday marketing, where inboxes are flooded and customer fatigue is at an all-time high, some brands manage to rise above the noise. They don’t shout the loudest; they connect the deepest. We sat down with Zainab Hussain, an e-commerce strategist who specializes in customer
In the world of B2B marketing, the pressure to prove ROI has never been more intense. Yet, many teams find themselves trapped in a cycle of activity that feels productive but fails to impact the bottom line. To cut through this "marketing data mirage," we sat down with Zainab Hussain, an e-commerce
The relentless pursuit of content velocity has led many brands to embrace generative AI without fully considering the profound reputational risks at stake, creating a new and urgent credibility crisis. As organizations flood digital channels with automated articles, reports, and social media
Our guest today, Zainab Hussain, is an e-commerce strategist who has built a career on transforming how brands approach growth. With a track record of driving significant revenue by challenging conventional wisdom, she now focuses on one of the most overlooked and powerful levers in the digital
