Today, we're joined by Zainab Hussain, an e-commerce strategist whose work in customer engagement and operations management gives her a unique perspective on one of the most persistent—and outdated—adages in business. We're moving beyond the simple idea that the customer is always right to explore
The seamless convenience of adding an item to a digital cart and having it arrive at your doorstep masks a complex and increasingly perilous digital ecosystem where consumer data has become the ultimate prize. As artificial intelligence integrates deeper into the fabric of online retail, it is
The Dawn of an AI Powered Growth Era Amazon's recent stock performance has been nothing short of spectacular, with a 170% surge over the past three years that has dwarfed the S&P 500's respectable 80% gain. While this momentum is impressive, it begs the question: what will fuel the next major leg
The most significant retail transaction of the day just occurred, and the customer never once opened a browser, clicked on an ad, or visited a single online store. This is not a futuristic projection; it is the commercial reality of 2026, where conversational artificial intelligence has
The once-distinct line separating a customer's digital browsing from their in-store purchase has effectively vanished, leaving retailers to navigate a landscape where every interaction contributes to a single, continuous brand experience. The retail sector is undergoing a profound structural
Today we're joined by Zainab Hussain, an e-commerce strategist who has been closely tracking the growing friction between major tech platforms and independent retailers. In our conversation, we will explore the disruptive impact of Amazon's new AI initiative, known as Project Starfish. We’ll delve
