AI & Machine Learning

How Can AI Let Brands Move at the Speed of Culture?
Tech & Innovation How Can AI Let Brands Move at the Speed of Culture?

The Great Decoupling: When Brand Speed and Culture Diverge In today's digital landscape, culture moves at the speed of a swipe, with micro-trends on platforms like TikTok and Reddit emerging, peaking, and fading in a matter of days, sometimes hours. For brands, especially in the consumer packaged

Review of Fobi FIXYR Agentic AI
Customer Engagement Review of Fobi FIXYR Agentic AI

Introduction Is FIXYR the Future of Automated Support The relentless demand for instant, accurate customer support has pushed businesses to a critical crossroads where automation must coexist with uncompromising data security. This review aims to determine if Fobi's FIXYR Agentic AI platform is a

Instacart Launches In-Chat Grocery Shopping on ChatGPT
Tech & Innovation Instacart Launches In-Chat Grocery Shopping on ChatGPT

As artificial intelligence moves from a novelty to a utility, its integration into our daily routines is reshaping industries. Nowhere is this more apparent than in e-commerce, where AI is evolving from a simple recommendation tool into a fully autonomous shopping assistant. We're joined today by

Causal AI Incrementality Engine – Review
E-Commerce Causal AI Incrementality Engine – Review

Determining whether an advertisement truly created a new customer or simply claimed credit for a sale that was already inevitable has long been the central dilemma of digital marketing. The emergence of Causal AI represents a significant advancement in the advertising technology sector, aiming to

Common AI Mistakes Undermine Your CX and Growth
Customer Engagement Common AI Mistakes Undermine Your CX and Growth

The significant divide separating an artificially intelligent customer experience that builds loyalty from one that actively drives customers away is frequently built upon a foundation of identical aspirations; however, it is the strategic and operational execution that ultimately distinguishes

How Is E-Commerce Fueling Costco's Record Sales?
Tech & Innovation How Is E-Commerce Fueling Costco's Record Sales?

With a keen eye for operational efficiency and a deep understanding of customer engagement, e-commerce strategist Zainab Hussain has built a career analyzing how retail giants adapt to the digital age. Today, she joins us to dissect Costco's remarkable first-quarter performance, where the warehouse

Loading

Subscribe to our weekly news digest.

Join now and become a part of our fast-growing community.

Invalid Email Address
Thanks for Subscribing!
We'll be sending you our best soon!
Something went wrong, please try again later