In the rapidly evolving world of Connected TV, advertisers are grappling with a dual challenge: delivering high-impact campaigns while respecting viewer privacy. At the forefront of this shift is the rise of Neuro-Contextual advertising, a sophisticated approach that targets content rather than
The Dawn of a New Retail Battleground AI Visibility A fundamental shift is underway in digital retail, quietly rerouting the paths consumers take to discover and purchase products. A recent analysis of AI's role in commerce reveals that the ascendance of generative AI has created a new battleground
A Strategic Move to Redefine Retail Personalization In a significant move poised to reshape the e-commerce landscape, AI-powered purchase intent platform Curated For You (CFY) has announced the appointment of Brad Klingenberg as its new Chief Technology Officer. Klingenberg, who previously served
The modern enterprise is drowning in a sea of data, yet starved for the actionable insights needed to navigate increasingly competitive digital waters. For years, the dashboard has been the primary tool for business intelligence, offering a retrospective view of performance. However, a fundamental
A Blueprint for Resilience in a Volatile Market Amidst a landscape of economic uncertainty and fluctuating industrial demand, MSC Industrial Direct Company Inc.'s recent fiscal first-quarter performance offers a compelling case study in strategic foresight and digital execution. The company’s
With the ecommerce landscape rapidly evolving, we sat down with Zainab Hussain, an e-commerce strategist and expert in customer engagement, to discuss a groundbreaking shift: agentic infrastructure. We explore how this new AI-native approach, exemplified by Spangle AI's recent $15 million funding
