The Week When Every Minute Costs Millions—and One Misstep Loses a Customer In peak week, ecommerce leaders described a minute as both a profit engine and a trap, because when online spend surges to roughly $15.8 million per minute, a single stumble can push 32% of shoppers to switch brands without
Market Context and Purpose Holiday shopping has been collapsing into a single workflow where discovery, validation, and payment happen in one place, and that shift has become the defining feature of the current season. A nationally representative survey of 1,145 U.S. consumers ages 18 to 80+ shows
Zainab Hussain has spent years stitching together the hard edges of retail operations with the softer art of customer engagement. As an e-commerce strategist, she’s helped brands navigate omnichannel rollouts, payment innovation, and the messy reality of in-store change management. In this
Imagine a B2B landscape where losing a single client doesn’t just dent revenue but wipes out years of potential growth, while retaining an existing customer can be up to 25 times less costly than acquiring a new one. In today’s cutthroat market, customer loyalty stands as a critical pillar for
What if a single unseen risk could unravel an entire organization overnight, and the tools meant to prevent it were already a step ahead? In today’s fast-paced, regulation-heavy landscape, governance, risk, and compliance (GRC) is no longer just a bureaucratic necessity—it’s a strategic shield
Imagine a holiday shopping season where the digital rush over a single weekend rivals the frenzy of Black Friday itself, with billions of dollars changing hands through clicks and taps. In 2025, Cyber Weekend—the post-Thanksgiving Saturday and Sunday—achieved just that, matching Black Friday’s
