The demand for quick, reliable grocery deliveries has surged in recent years, prompting closer collaborations between service providers and retailers. On March 19, 2025, Uber Eats and Co-op announced a significant three-year extension of their partnership, which began in 2022. This collaboration has enabled more than 1,300 Co-op locations across the UK to offer their products via the Uber Eats platform. The alliance is dedicated to providing consumers with rapid, reliable, and convenient grocery delivery.
Enhanced Integration and Expanded Reach
One of the key advancements in this extended partnership is the deeper integration with Uber Direct, Uber’s white-label last-mile delivery service. This particular service is set to facilitate deliveries for orders placed via Co-op’s newly launched app, ‘Peckish.’ Designed to support independent and often family-owned grocery retailers, the ‘Peckish’ app allows these businesses to offer online grocery shopping and delivery services to local customers. This is a significant step toward fostering local enterprise and ensuring that small-scale retailers aren’t left behind in the rapidly evolving digital commerce landscape.
The ‘Peckish’ app demonstrates Co-op’s innovative approach to expanding its quick commerce capabilities. By leveraging Uber Direct, Co-op is making it easier for small-scale retailers to reach customers who prefer the convenience of online shopping. This strategy also addresses the growing consumer expectation for rapid and seamless delivery services, a trend that has only intensified in recent years. Additionally, integrating Uber Direct into the delivery ecosystem enables Co-op to maintain a strong local presence, underscoring their commitment to community support and localized service enhancement.
Member Price Savings and Strategic Growth
A noteworthy initiative within this partnership extension is the introduction of member price savings for Uber Eats users. Co-op becomes the first grocery delivery partner to incorporate member benefits into the Uber Eats ecosystem, offering savings to Co-op’s 6 million member-owners on nearly 200 products. This initiative not only creates value for Co-op’s members but also enhances the convenience of shopping through Uber’s app. This development further highlights Co-op’s dedication to customer satisfaction while maintaining competitive pricing structures.
Chris Conway, Co-op’s quick commerce director, emphasized that expanding the quick commerce channel is a primary strategic approach. He expressed confidence that the extended partnership would set the stage for additional innovations aimed at increased reach and value creation. Conway also pointed out the importance of the ‘Peckish’ app in supporting independent retailers while comprehensively addressing growing consumer demands for rapid grocery deliveries. This renewed agreement marks the beginning of a new chapter in Co-op’s quest to meet shopper needs and consolidate their leadership in the quick commerce sector.
Insights from Uber Eats Leadership
Alex Troughton, Uber Eats’ regional general manager for grocery and retail in the UK and EMEA, praised the collaboration’s success in making grocery shopping more convenient for consumers. He expressed enthusiasm for the introduction of Uber Direct, which will allow Co-op to serve more customers through its digital channels while still providing delivery options via Uber Eats. Troughton noted that this dual capability positions both companies advantageously in the fast-changing landscape of online grocery delivery.
Troughton also acknowledged that the partnership is a shining example of what can be achieved through mutual cooperation and shared strategic goals. The integration of Uber Direct services into Co-op’s delivery operations will not only broaden the customer base but also ensure a higher degree of service reliability. The seamless blending of Uber Eats’ technological know-how and Co-op’s extensive retail network serves as a blueprint for future collaborations in the quick commerce space.
Future Prospects and Takeaways
In recent years, the demand for fast and reliable grocery delivery has significantly increased, encouraging closer ties between service providers and retailers. On March 19, 2025, Uber Eats and Co-op announced a notable three-year extension of their collaboration, which initially began in 2022. This partnership has allowed more than 1,300 Co-op locations throughout the UK to make their products available on the Uber Eats platform. Their ongoing alliance is centered on offering consumers swift, dependable, and convenient grocery delivery services. This initiative reflects a broader trend in the retail and delivery sectors, where efficiency and customer satisfaction are paramount. As more customers seek seamless and quick shopping experiences, such partnerships become crucial in meeting these evolving demands. Looking forward, the extended agreement aims to further enhance the accessibility and speed of grocery delivery, aligning with the modern consumer’s need for immediacy and convenience.
