Lallemand, a worldwide leader in industrial biotechnology, has undergone a vital digital transformation, enhancing its commerce capabilities within North America’s baking sector through a partnership with commercetools and EPAM. Established in the late 19th century, Lallemand traditionally relied on offline methods, but rising customer expectations and market demands necessitated a shift to digital commerce. The inability to adapt previous processes led to inefficiencies and high expenses, sparking the need for modernization.
The choice of commercetools, known for its composable commerce architecture, provided Lallemand with a flexible, scalable solution supporting over 1,000 products, multiple brands, and currencies. The adoption of a new B2B portal transformed the manual ordering processes into a seamless digital experience. Customers now benefit from user-friendly interfaces, customized dashboards, and improved support, while sales representatives are equipped with advanced tools to enhance customer interactions.
This transformation aligns with a broader trend where businesses incorporate digital innovations to remain competitive. By adopting MACH principles, Lallemand effectively manages global operations and supports business growth, enabling expansion into new markets and models. Collaborating with EPAM and commercetools illustrates strategic partnership success, guiding this journey from strategy to complete digital integration.
Lallemand intends to extend the digital platform to additional business units, including B2C brands, thus underscoring their commitment to digital advancement. This achievement is a significant example of how strategic technology partnerships can redefine commerce efficiency and adaptability in today’s market landscape.
