Premion, recognized as the premier CTV/OTT advertising solution for regional and local advertisers, has significantly advanced its platform by integrating Octillion and expanding its array of tools. This important enhancement not only fortifies its local CTV offerings but also augments its demand-side platform (DSP), promoting comprehensive marketing outcomes across channels. The standout feature of Premion’s DSP is its privacy-first, cookieless design which heightens audience targeting and improves campaign performance. A cutting-edge device graph facilitates seamless identity resolution, while integrated attribution tools allow brands and agencies to track the entire customer journey, enhancing multi-touch marketing campaigns in the process.
Premion’s president, Daniel Spinosa, noted the increasing consumer preference for streaming services and the corresponding demand from advertisers for versatile CTV purchasing options. This requirement spans managed services and programmatic buying, striving to optimize expenditures and results across multiple channels. Premion’s DSP supports an expansive omnichannel strategy by merging CTV with video, audio, display, and retargeting campaigns, thereby creating a cohesive marketing approach that addresses diverse advertiser needs effectively.
Omnichannel Marketing Integration
Premion’s DSP stands out for offering a broad omnichannel strategy that incorporates CTV along with various other campaign formats, such as video, audio, display, and retargeting. This diligently crafted integration enables advertisers to implement a unified marketing approach, ensuring that their brand message is consistently delivered across different platforms. This clever blending of various campaign formats not only streamlines the advertiser’s efforts but also significantly optimizes marketing spend and performance. The privacy-focused design of the DSP ensures that targeting is both effective and compliant with growing privacy concerns, presenting advertisers with reliable data devoid of traditional cookies.
A sophisticated device graph is one of the defining features of Premion’s DSP, providing seamless identity resolution and ensuring accurate audience targeting. This is particularly crucial in today’s fragmented media landscape where consumers interact with content across multiple devices. By leveraging advanced attribution tools, brands and agencies can monitor the entire customer journey, allowing for the optimization of multi-touch marketing campaigns. The unified approach ensures that advertising efforts are not disjointed but rather contribute collectively to a robust brand presence and efficient promotional outcomes.
Enhanced Co-Op Advertising Solution
Premion’s Co-Op advertising solution represents another significant stride in advancing traditional cooperative advertising models. This solution strategically mitigates campaign competition, thereby enhancing the Return on Ad Spend (ROAS) for brand partners. By sharing advertising costs, brand partners are afforded the opportunity to reduce overall spending while simultaneously increasing exposure and maintaining consistent branding across different locations. This collaborative approach to advertising not only reduces financial strain but also amplifies reach, promoting a more cohesive and resonant brand message.
Furthermore, Premion’s Co-Op advertising solution is designed to streamline the ad delivery process, ensuring that campaigns are executed with precision and efficiency. This is particularly beneficial in the local advertising landscape where brand consistency is paramount. The enhanced cooperative model enables brands to maximize their advertising impact without the risk of over-saturating markets or diluting their messaging. Premion’s strategy ensures that advertising efforts are harmonized, benefiting both individual brand partners and the broader collaborative network.
Strengthened Publisher Partnerships and Brand Safety
Premion is expanding its partnership efforts with major publishers, with a particular focus on those newly entering the local CTV space. By offering access to unique demand, Premion supports publishers in bolstering their national direct sales endeavors while unlocking new revenue streams in local markets. This strategic partnership approach not only complements existing sales efforts but also introduces publishers to unexplored opportunities, enhancing their overall market presence. The collaboration between Premion and publishers is emblematic of a mutually beneficial relationship that seeks to elevate the standards and performance of local advertising.
Additionally, Premion has achieved the prestigious “TAG Platinum” status, a testament to its commitment to brand safety and fraud protection. This certification, bestowed by the Trustworthy Accountability Group (TAG), includes the TAG Brand Safety Certified Seal, TAG Certified Against Fraud Seal, and the newly acquired TAG Certified Against Malware Seal. These certifications underscore Premion’s dedication to maintaining the highest standards of integrity in digital advertising, ensuring that its solutions are not only effective but also secure and trustworthy. This commitment to brand safety invalidates any concerns over ad fraud and malware, reassuring both advertisers and consumers of the platform’s reliability.
Future-Oriented Solutions and Strategic Advancement
Premion, renowned as the top CTV/OTT advertising solution for regional and local advertisers, has significantly enhanced its platform by integrating Octillion and adding a wider range of tools. This crucial upgrade not only strengthens its local CTV offerings but also boosts its demand-side platform (DSP), ensuring better marketing results across different channels. A key feature of Premion’s DSP is its privacy-first, cookieless design, which enhances audience targeting and campaign performance. A sophisticated device graph ensures smooth identity resolution, while integrated attribution tools allow brands and agencies to monitor the entire customer journey, thereby improving multi-touch marketing campaigns.
Premion’s president, Daniel Spinosa, highlighted the rising consumer preference for streaming services and the corresponding advertiser demand for flexible CTV purchasing options. This includes both managed services and programmatic buying to maximize spending and results across various channels. Premion’s DSP supports a robust omnichannel strategy by combining CTV with video, audio, display, and retargeting campaigns, thus forming a unified marketing approach tailored to diverse advertiser needs.
