The modern enterprise is drowning in a sea of data, yet starved for the actionable insights needed to navigate increasingly competitive digital waters. For years, the dashboard has been the primary tool for business intelligence, offering a retrospective view of performance. However, a fundamental
With a formidable background as an e-commerce strategist specializing in customer engagement and operations, Zainab Hussain has built a reputation for transforming complex global systems into models of efficiency. Her expertise lies in steering large-scale modernization initiatives that not only
A Seismic Shift in the Global Customer Experience Landscape The customer experience sector has just witnessed a landmark consolidation that redefines the competitive landscape. iQor CXBPO™, a global titan in managed services and technology, has officially acquired OP360, a rapidly growing and
Today, we're joined by Zainab Hussain, an e-commerce strategist whose work in customer engagement and operations management gives her a unique perspective on one of the most persistent—and outdated—adages in business. We're moving beyond the simple idea that the customer is always right to explore
Today we’re speaking with Zainab Hussain, an e-commerce strategist who specializes in the powerful intersection of customer engagement and online reputation. In a world where a staggering 97% of purchase decisions are influenced by online reviews, understanding how to navigate this landscape is no
A dangerous illusion persists within the modern boardroom, where executive confidence in customer loyalty starkly contrasts with the reality of consumer sentiment, creating a staggering 50% perception gap. This chasm is not a minor discrepancy but a critical business vulnerability, amplified by the
