Customer Engagement

AI Transformation Will Redefine Business by 2026
Customer Engagement AI Transformation Will Redefine Business by 2026

The coming year represents not merely another step in technological advancement but a critical inflection point where artificial intelligence will cement its role as the central nervous system of the modern enterprise. By 2026, the question for business leaders will no longer be if they should

Black Friday Evolves Into an Extended Shopping Season
Customer Engagement Black Friday Evolves Into an Extended Shopping Season

The long-held image of a single, frenetic day of post-Thanksgiving shopping is rapidly becoming a relic of the past, as recent e-commerce data reveals a fundamental transformation in consumer behavior that has reshaped the entire holiday retail landscape. An in-depth analysis of product discovery

Is AI Masking the True Value of Affiliates?
Customer Engagement Is AI Masking the True Value of Affiliates?

In a world where Generative AI is rapidly becoming the consumer's primary co-pilot for shopping, the traditional rules of digital marketing are being rewritten. We sat down with e-commerce strategist and retail expert Zainab Hussain to unpack groundbreaking research on this "machine-mediated

Set Smarter CX Goals, Not Just Respectable Numbers
Customer Engagement Set Smarter CX Goals, Not Just Respectable Numbers

The declaration hangs in the air of the corporate boardroom, a confident pronouncement meant to signal decisive leadership and rally the troops toward a common objective. It is a scene that plays out in countless organizations at the start of every fiscal year: a senior leader sets a target for

Review of Fobi FIXYR Agentic AI
Customer Engagement Review of Fobi FIXYR Agentic AI

Introduction Is FIXYR the Future of Automated Support The relentless demand for instant, accurate customer support has pushed businesses to a critical crossroads where automation must coexist with uncompromising data security. This review aims to determine if Fobi's FIXYR Agentic AI platform is a

Etaily Lands SMBC Investment to Fuel SEA Expansion
Customer Engagement Etaily Lands SMBC Investment to Fuel SEA Expansion

In a digital marketplace where consumer attention is the ultimate currency, the Southeast Asian e-commerce landscape is expanding at a breathtaking pace, projected to surge towards a $230 billion valuation by 2026. At the heart of this digital gold rush lies the Philippines, a nation that not only

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