Today we're joined by Zainab Hussain, an e-commerce strategist who has spent her career at the intersection of customer engagement and operational management. With peak retail seasons becoming more intense each year, she has pioneered the use of AI not just as a tool for efficiency, but as a
The same individual who meticulously color-codes a digital calendar to account for every minute and pre-plans every meal for the week will eagerly purchase a ticket for a movie they know nothing about, deliberately avoiding spoilers to preserve the mystery. This fundamental contradiction lies at
In a world where companies are pouring more money than ever into customer experience, satisfaction is plummeting. It's a paradox that has left many leaders scratching their heads. To make sense of this disconnect, we're speaking with Zainab Hussain, an e-commerce strategist who has built her career
The relentless hum of investment capital flowing into artificial intelligence has become the defining soundtrack of the modern economy, promising a future of unparalleled efficiency and innovation. Every major technological shift, however, follows a predictable arc: a period of euphoric discovery,
A customer’s meticulously planned vacation unravels due to a canceled flight, and in their moment of distress, they are met with a chatbot that perfectly mirrors their language of frustration, yet offers no tangible solution. This scenario is no longer a futuristic hypothetical; it is an
The annual holiday shopping frenzy routinely exposes the fragile foundations of eCommerce customer service, yet the most potent solution for reinforcing these systems remains perplexingly underutilized. As brands navigate an increasingly complex landscape, the gap between the known potential of
