In today's fast-paced e-commerce landscape, a strong innovation strategy fueled by consumer insights is crucial. We turn to Zainab Hussain, an e-commerce strategist celebrated for her deep understanding of customer engagement and operations management, to shed light on the significance of
The customer experience (CX) analytics landscape is experiencing a significant transformation, driven by the rise of artificial intelligence (AI). AI's sophisticated ability to process complex data, generate valuable insights, and enable actionable strategies is revolutionizing how businesses
In an era where customer feedback holds significant weight in shaping business strategies, the role of reliable review platforms becomes more crucial than ever. Trustpilot, a leading independent platform for customer feedback, has recently introduced new features aimed at empowering businesses to
In this conversation, we delve into the challenges faced by retailers in terms of connectivity and how it impacts their operations. Zainab Hussain, an e-commerce strategist, shares her insights on these issues as revealed in Ericsson's latest "Sector in Focus: Connecting Retail
As the year progresses, the retail industry approaches a pivotal moment. Despite ongoing economic uncertainties, the National Retail Federation (NRF) forecasts that U.S. retail sales will continue to grow, albeit at a more moderated pace compared to previous years. With projections indicating a
The world of retail is ever-evolving, and keeping a finger on its pulse is crucial for understanding broader economic trends. Today, we have the pleasure of discussing the latest projections and trends in retail with Zainab Hussain, a seasoned e-commerce strategist. Her expertise in customer
