Fullpath has teamed up with Urban Science to integrate defection data into its Customer Data Platform (CDP), marking a notable milestone in enhancing customer engagement and retention strategies for automotive dealerships. This strategic collaboration allows Fullpath to enrich customer profiles with daily updated information on customer behavior, specifically focusing on when consumers purchase vehicles at competing dealerships. Urban Science’s data, previously unavailable, offers essential insights into dealership traffic, helping dealers optimize their marketing automation. This integration empowers dealerships to identify lost sales opportunities and adjust their approaches, fostering deeper customer insights and personalization.
Through features like targeted communication and real-time customer insights, Fullpath aims to improve marketing resource allocation, making campaigns more agile and precise. This assists in directing marketing efforts toward future service opportunities, enhancing customer loyalty and retention. Industry leaders such as Christina Rosenbach and Joe Brown underscore the significance of these advancements, highlighting how such integrations facilitate smarter marketing workflows and boost service opportunities. The integration represents a substantial commitment to addressing real-world dealership challenges, leveraging dealer feedback to enhance the platform. This collaboration offers dealerships a competitive edge in customer engagement, helping them adapt swiftly to the evolving market landscape.
