Customer Engagement

How Has Sephora's Loyalty Program Evolved to Stay Competitive?
Customer Engagement How Has Sephora's Loyalty Program Evolved to Stay Competitive?

Sephora's Beauty Insider loyalty program has become a cornerstone in maintaining customer engagement and competitive advantage within the increasingly crowded beauty retail market. Since its inception in 2007, the program has been evolving to meet the changing preferences and expectations of

September 11, 2024
Ooredoo Qatar and Landmark Group Boost Loyalty Programs Partnership
Customer Engagement Ooredoo Qatar and Landmark Group Boost Loyalty Programs Partnership

The recent announcement of a partnership between Ooredoo Qatar and Landmark Group marks a significant milestone for both companies. This collaboration aims to enhance the value and flexibility of their loyalty programs, Nojoom and Shukran, respectively, to better serve their loyal customer bases.

September 11, 2024
How Are Vietnam's Retail Giants Turning Losses into Profits?
Customer Engagement How Are Vietnam's Retail Giants Turning Losses into Profits?

Vietnam's retail industry has undergone a dramatic transformation over recent years. Once mired in losses, leading retail giants like Masan Group, Mobile World Investment (MWG), and FPT Retail have not only turned around their fortunes but are now on a path to sustained profitability. This

September 10, 2024
How Can Retailers Combat Rising Organized Crime Effectively?
Customer Engagement How Can Retailers Combat Rising Organized Crime Effectively?

Retail crime has evolved into a significant challenge, exacerbated by the rise of organized theft rings that meticulously plan and execute large-scale heists. Businesses such as Iceland Foods are at the forefront of seeking innovative solutions to combat this growing problem, enduring substantial

September 10, 2024
Robinsons Retail and UP Maroons: A Winning Partnership in UAAP Sports
Customer Engagement Robinsons Retail and UP Maroons: A Winning Partnership in UAAP Sports

The University Athletic Association of the Philippines (UAAP) has seen countless teams rise and fall, but few stories are as compelling as that of the University of the Philippines (UP) Fighting Maroons. Over the last 15 years, this team has evolved from a perennial underdog to a championship

September 9, 2024
Is ZKB's New Crypto Service a Game Changer for Swiss Retail Banking?
Customer Engagement Is ZKB's New Crypto Service a Game Changer for Swiss Retail Banking?

Switzerland has long been recognized as a global financial hub, but until recently, the majority of Swiss banks avoided direct involvement with cryptocurrencies. This stance is changing, and Zürcher Kantonalbank (ZKB) is at the forefront of this transformation. The introduction of ZKB's new

September 6, 2024
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