Customer Engagement

As the peak shopping season unfolds in 2025, imagine a retailer pouring millions into marketing campaigns across platforms like TikTok, Meta, and YouTube, only to discover that their measurement tools are leading them astray. With Black Friday and Cyber Monday driving unprecedented online traffic,

Imagine a world where half of a company's operational workload is managed not by human hands, but by intelligent, tireless AI agents. This is no longer a distant vision but a reality at Salesforce, a titan in customer relationship management (CRM) software. The integration of artificial

Imagine a contact center where repetitive customer inquiries are handled instantly, wait times are slashed, and agents are free to tackle complex issues with unparalleled focus. This isn’t a distant dream but a reality shaped by the rise of agentic AI, a transformative technology redefining

In today’s fast-paced business environment, capturing every lead and managing customer interactions effectively can make or break a company’s growth trajectory, especially when scaling operations across diverse markets. Imagine a scenario where a potential high-value client calls after hours, only

The Rising Role of AI in Transforming Call Centers Imagine a call center where customer queries are resolved before they even reach a human agent, costs are slashed by half, and satisfaction scores soar to unprecedented levels. This is no longer a distant vision but a reality driven by artificial

Dive into the world of hyper-personalization with Zainab Hussain, a seasoned e-commerce strategist and customer engagement expert. With years of experience in crafting data-driven, tailored experiences for retail brands, Zainab has a deep understanding of how modern technologies and analytics can