Customer Engagement

In the world of consumer goods, most brands focus their energy and budget on getting a customer to make that first purchase. But our guest today, retail expert and e-commerce strategist Zainab Hussain, argues that the real battle is won or lost in the first week of use. She has built her career on

The foundational promise of a straightforward banking relationship, where basic services were included as a matter of course, is quietly being rewritten by financial institutions across the country. A significant and growing trend sees banks methodically introducing monthly fees for a wide array of

Enterprises today are inundated with vast quantities of data and sophisticated analytical models, yet many struggle to produce outcomes that customers can actually feel. This disconnect highlights a critical shortfall that is not a modeling problem but an execution problem at its core. Recent

Today we're joined by Zainab Hussain, an e-commerce strategist who has spent her career at the intersection of customer engagement and operational management. With peak retail seasons becoming more intense each year, she has pioneered the use of AI not just as a tool for efficiency, but as a

The same individual who meticulously color-codes a digital calendar to account for every minute and pre-plans every meal for the week will eagerly purchase a ticket for a movie they know nothing about, deliberately avoiding spoilers to preserve the mystery. This fundamental contradiction lies at

In a world where companies are pouring more money than ever into customer experience, satisfaction is plummeting. It's a paradox that has left many leaders scratching their heads. To make sense of this disconnect, we're speaking with Zainab Hussain, an e-commerce strategist who has built her career