Customer Engagement

As the initial gold rush of retail media settles, a new, more demanding era of execution is dawning, compelling businesses to move beyond makeshift solutions toward sustainable, scalable advertising platforms. Responding to this critical industry shift, Kevel, a leading provider of retail media

The relentless pursuit of bigger, better, and faster has long defined the technology industry, but a seismic shift in consumer expectations is forcing even the largest players to rethink their approach. Samsung has embarked on a fundamental transformation of its core strategy, moving decisively

The once-predictable rhythm of the consumer inbox was decisively disrupted in 2025, transforming from a simple channel for promotions into a dynamic arena where global trade disputes, fleeting social media crazes, and blockbuster entertainment converged. An extensive analysis reveals a significant

Today we're joined by Zainab Hussain, a seasoned e-commerce strategist with deep expertise in customer engagement and operations management. We'll be diving into the seismic shift agentic commerce represents for brands, exploring how artificial intelligence is rewriting the rules of customer

The fast-paced world of digital commerce operates at the speed of a customer's click, yet many marketing technology stacks remain mired in outdated processes that force teams to operate with a significant delay. This fundamental disconnect between the instantaneous nature of online shopping and the

Navigating the immense sea of business data to find actionable insights has become one of the most significant challenges for modern enterprises, where the line between meaningful signals and distracting noise is increasingly blurred. In this complex environment, making confident, data-driven