Customer Engagement

A customer’s meticulously planned vacation unravels due to a canceled flight, and in their moment of distress, they are met with a chatbot that perfectly mirrors their language of frustration, yet offers no tangible solution. This scenario is no longer a futuristic hypothetical; it is an

The annual holiday shopping frenzy routinely exposes the fragile foundations of eCommerce customer service, yet the most potent solution for reinforcing these systems remains perplexingly underutilized. As brands navigate an increasingly complex landscape, the gap between the known potential of

In today's fiercely competitive retail landscape, the final few seconds before a purchase are a critical battleground. Our guest, Zainab Hussain, is a leading e-commerce strategist who has mastered the art and science of turning packaging from a simple container into a brand's most powerful sales

The enduring challenge for modern advertisers has been the difficulty of connecting the vast amount of data gathered from online consumer behavior with the final, decisive moments that occur within the walls of a physical store. Surfside, an omnichannel advertising and retail media platform, is

The New Nexus of Publishing How AI and Community Are Redefining Success Publishing houses today are navigating a complex environment where securing audience loyalty and streamlining operations have become existential challenges. The digital landscape demands constant adaptation, forcing media

A Widening Chasm Between Technological Promise and Customer Reality While businesses have championed artificial intelligence as the definitive solution for superior customer service, promising unparalleled efficiency and instant responses, a starkly different reality has emerged for consumers. A