Customer Engagement

The back-to-school shopping season has become the second-largest shopping event of the year. Economic uncertainties like tariffs, inflation, and rising living costs contribute to an environment where price sensitivity is the central focus for parents planning their purchases. Publicis Groupe's

In today's interconnected world, contact centers are the frontline of customer service, constantly adapting to innovative methods for management and efficiency. Our guest, Zainab Hussain, is a seasoned e-commerce strategist with an impressive background in customer engagement and operations

In today's fast-paced world, businesses and policymakers are constantly seeking innovative ways to influence consumer behavior. One effective method is the use of nudges, a concept that has roots in behavioral science. Nudges are subtle prompts or cues designed to encourage desired actions without

In today's rapidly changing retail landscape, a deep understanding of customer segments and their unique needs is crucial. Zainab Hussain, an e-commerce strategist renowned for her expertise in customer engagement and operations management, shares insights into managing diverse customer bases

ASAPP's advancements in AI-powered customer service solutions have demonstrated the potential for transforming how companies interact with customers. The rapid evolution in AI technologies offers unprecedented opportunities for scaling interactions while maintaining a personal touch. Yet, with

Zainab Hussain stands out as a leading figure in e-commerce strategy, known for her deep expertise in customer engagement and operations management. Her notable track record in the retail sector offers invaluable insights into the evolving landscape of marketing communications. As platforms shift