Customer Engagement

The fast-paced world of digital commerce operates at the speed of a customer's click, yet many marketing technology stacks remain mired in outdated processes that force teams to operate with a significant delay. This fundamental disconnect between the instantaneous nature of online shopping and the

Navigating the immense sea of business data to find actionable insights has become one of the most significant challenges for modern enterprises, where the line between meaningful signals and distracting noise is increasingly blurred. In this complex environment, making confident, data-driven

Today, we’re joined by Zainab Hussain, an e-commerce strategist who specializes in customer engagement and operations. With a deep understanding of the digital landscape, she has a unique perspective on a problem many of us face daily: when self-service technology, designed for convenience, becomes

The modern marketing technology landscape has rapidly evolved into a sprawling, intricate ecosystem, leaving behind the simpler days when a marketing stack consisted of little more than a content management system and basic email automation. Professionals today are tasked with navigating a dizzying

The Dawn of the AI-Driven Sales Funnel A quiet but seismic revolution is underway in the business-to-business sales world, fundamentally reordering the initial steps of the buyer’s journey around artificial intelligence. The traditional methods of initiating a sales conversation, from cold outreach

The modern advertising landscape is littered with the ghosts of campaigns that captured momentary buzz but failed to build lasting brand value, a challenge that Portland-based agency VIA is tackling head-on with its latest high-profile hire. The appointment of Matt O’Rourke as Chief Creative