Customer Engagement

In today's competitive CPG landscape, navigating the evolving dynamics of consumer goods can be a complex challenge. To shed light on these complexities, we’ve invited Zainab Hussain, an e-commerce strategist with rich experience in customer engagement and operations management. Her insights i

Fullpath has teamed up with Urban Science to integrate defection data into its Customer Data Platform (CDP), marking a notable milestone in enhancing customer engagement and retention strategies for automotive dealerships. This strategic collaboration allows Fullpath to enrich customer profiles

In a hyper-competitive market, brands constantly seek ways to ensure that customers choose them time and again. Consider a loyal customer who continuously purchases their favorite coffee blend from the same shop, even though numerous alternatives exist. Have you ever wondered what makes such

Tapfiliate, a prominent affiliate tracking and management platform, has reported a notable 16% increase in affiliate sales in the first quarter of the year. This rise highlights the growing trend of utilizing affiliate marketing platforms amidst global economic challenges that often necessitate

In a world where consumer behavior is constantly evolving, understanding the impact of economic policies like tariffs becomes crucial. Today's engaging conversation with Zainab Hussain, an e-commerce strategist with a deep understanding of customer engagement and retail operations, uncovers

In today's rapidly advancing technological landscape, businesses are constantly seeking innovative ways to streamline operations and enhance customer satisfaction. Artificial intelligence (AI) has emerged as a powerful tool within this dynamic environment, revolutionizing various aspects of