William Ainslie

William Ainslie

Hospitality Solutions Expert
William Ainslie is an authority on retail strategy and innovation. William’s expansive portfolio explores topics such as merchandising, store layout optimization, and e-commerce trends. He stays ahead of evolving consumer preferences and market changes, helping to drive growth and profitability.
5 Strategies for Balancing Security, Acquisition, and Support Costs Without Sacrificing CX
Editorial 5 Strategies for Balancing Security, Acquisition, and Support Costs Without Sacrificing CX

Since its inception, the global pandemic has continued to have a long-lasting impact on how we buy, work, and also how our businesses operate. As such, user behaviour has naturally evolved, leading to developments in customer experience (CX) to meet the changing needs and expectations brought about

Retail Shares Collapse as Inflation Concerns Rise
Editorial Retail Shares Collapse as Inflation Concerns Rise

There is no question about the fact that inflation comes with a wide variety of undesirable effects on the global economy. This year, inflation is affecting the US economy as well as other economies around the world, as it continues to be propelled by important global issues, such as the COVID-19

5 Things You Need to Know About the Future of E-commerce
Editorial 5 Things You Need to Know About the Future of E-commerce

With concerns about a new wave of COVID-19, extreme heat waves over the globe, and the ongoing Russian invasion of Ukraine, the global economy seems to be heading for uncharted waters. Companies in the US and abroad are struggling to create optimal strategies to solve existing problems and grow

3 Reasons Why Cloud Contact Centres Are the Next Step in Customer Success
Editorial 3 Reasons Why Cloud Contact Centres Are the Next Step in Customer Success

At the same time that the implications of the global pandemic have created difficulties for many, they have also sparked an opportunity for growth and change. One key area that has continued to evolve even as we return to a sense of normality, is customer experience. Indeed, according to Deloitte,

The Rise of Voice Search: Top 2 Reasons Why B2B Marketers Must Start Preparing
Editorial The Rise of Voice Search: Top 2 Reasons Why B2B Marketers Must Start Preparing

The capabilities of voice-enabled devices have evolved since the introduction of voice search, allowing consumers to conduct increasingly complex and accurate searches. Because of this, we are on the verge of not only a search revolution but also an eCommerce revolution. Thanks to the rise of voice

Trends That Are Shaping The Retail Landscape in 2022
Editorial Trends That Are Shaping The Retail Landscape in 2022

Retail has been one of the most impacted sectors by the COVID-19 pandemic, alongside tourism and the events industry. Before 2020, retailers were already grappling with the decline of brick-and-mortar stores, and the pandemic added to their woes by forcing them to close stores, lay off employees,

Online Sales Are Growing, But Not Without New Challenges
Editorial Online Sales Are Growing, But Not Without New Challenges

According to Reuters , U.S. consumer spending on e-commerce is estimated to reach a record $1 trillion in 2022, as a result of the switch to online shopping brought on by the COVID-19 pandemic. New research by Adobe Analytics shows that online sales totaled $1.7 trillion during the two years of the

Retail Sales Jump 3.8% in January as the Economy Recovers
Editorial Retail Sales Jump 3.8% in January as the Economy Recovers

After more than two years of an unprecedented healthcare crisis, the global economy is still showing signs of weakness. This comes as no surprise, considering the fact that the COVID-19 pandemic has disrupted the daily lives of people everywhere, changing not just the way they live, work and spend

E-commerce trends to consider in 2022
Editorial E-commerce trends to consider in 2022

More than two years have passed since the beginning of the COVID-19 pandemic that disrupted the lives of people everywhere. This healthcare crisis changed not only the way people live, work, and have fun, it also altered consumer behavior, forever changing why, how, and where people shop. According

5 Retail Trends That Will Reshape The Future
Editorial 5 Retail Trends That Will Reshape The Future

Although the winter holidays are essential for retailers around the world, the COVID-19 pandemic is still disrupting shopping habits and trends in retail. While many people had hoped that a return to normality will be possible this holiday season, the Omicron variant quickly changed those plans and

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