Imagine a world where the vibrant markets of Cameroon connect seamlessly with global giants like Amazon, delivering international goods to even the most remote corners of the country with just a few clicks. This isn’t a distant dream but the ambitious vision behind a transformative e-commerce
Imagine walking into a store where every shelf seems to know exactly what you need, stocked with the right products at the right time, almost as if it’s reading your mind. This isn’t a far-fetched dream but the reality that consumer packaged goods (CPG) giants like Kellanova are crafting through
In today’s hyper-competitive business landscape, where customer loyalty can make or break a company, the role of leadership in shaping outstanding customer service has never been more critical. Imagine a team that not only meets expectations but consistently exceeds them, turning frustrated clients
E-Commerce Fulfillment: A Pillar of Modern Retail Imagine a single day when millions of online orders flood warehouses across the nation, pushing logistics to the brink. This is the reality of Cyber Monday, a defining moment for the e-commerce fulfillment industry, which has become the backbone of
Imagine a world where a consumer packaged goods company negotiates pricing, manages inventory, and personalizes consumer interactions without a single human touchpoint—all in real time. This isn't a distant dream but the reality of agentic commerce, powered by artificial intelligence agents that
As we dive into the explosive growth of ecommerce during Cyber Monday 2025, I’m thrilled to sit down with Zainab Hussain, a seasoned e-commerce strategist with a deep understanding of customer engagement and operations management. With years of experience guiding retailers through the digital
Zainab Hussain has spent years stitching together the hard edges of retail operations with the softer art of customer engagement. As an e-commerce strategist, she’s helped brands navigate omnichannel rollouts, payment innovation, and the messy reality of in-store change management. In this
What if a single unseen risk could unravel an entire organization overnight, and the tools meant to prevent it were already a step ahead? In today’s fast-paced, regulation-heavy landscape, governance, risk, and compliance (GRC) is no longer just a bureaucratic necessity—it’s a strategic shield
For years, marketers hunting verified small‑business decision‑makers poured money into broad proxies while cookies eroded, device graphs splintered, and the gap between exposure and outcomes widened beyond tolerance. That tension set the stage for a market pivot: Intuit’s SMB MediaLabs audiences
Zainab Hussain is a seasoned e-commerce strategist who has spent years closing the gap between frontline realities and back‑office expertise. Her work centers on simplifying complex operations, elevating customer engagement, and building workflows that feel intuitive in motion. Fresh off a Gold win
