William Ainslie

William Ainslie

Hospitality Solutions Expert
William Ainslie is an authority on retail strategy and innovation. William’s expansive portfolio explores topics such as merchandising, store layout optimization, and e-commerce trends. He stays ahead of evolving consumer preferences and market changes, helping to drive growth and profitability.
Why retailers should appreciate the PoP display power
Editorial Why retailers should appreciate the PoP display power

The Point-of-Purchase (PoP display) definition translates as the in-store location where products are put on display for the purpose of increasing sales at first glance. The physical display that enables this marketing technique has evolved over time from simple racks adapted to the available

What to do with older technology: discard or upgrade?
Editorial What to do with older technology: discard or upgrade?

Have you ever wondered what will come of older technology? Particularly older computers, whose hardware is not so much vintage or fallen into desuetude, as it threatens to become incompatible with modern software – what is their fate? Whether individually or in bulk, older computers may be part of a

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