William Ainslie

Recent studies show that more than 90% of the global population reads, watches, or listens to news and entertainment. However, the coronavirus crisis has been affecting our daily routines, preferences, and behaviors—including our media usage.  Today, retailers are seeing changes daily, and they ha

Many industries have been affected by the COVID-19 pandemic, whose effects are estimated to propagate in the entire decade. It’s a key moment in the history of the modern era when people are beginning to understand the reality of a new virtual world and embrace the implications of social distance. R

In the midst of the Covid-19 pandemic, department stores everywhere are struggling to survive. Since most of them were already losing ground to new digital rivals, they are expected to come out of the crisis on even weaker positions in the market. As sales continue to drop, retailers are forced to

With the advent of new technologies and trends, the retail industry has undergone massive transformations over the last decade. Today’s retail paradigm is built on a digital foundation—consumers have an entirely new set of behaviors and expectations in regards to shopping. At the same time, ret

Lead generation is one of the top B2B marketing goals. Providing inbound leads to the sales team is an important job, and although the concept seems clear and simple, it’s easier said than done. What makes it challenging is ensuring that the leads can be converted into customers. What is a quality l

Hundreds of brick and mortars seem to have been put to bed as e-commerce sites take over the consumer shopping industry. With physical shops and malls increasingly becoming a thing of the past, it seems that some retailers will surrender to bankruptcy, while others might downsize their businesses.

Innovators are coming up with various new ways to pay for things, helping us simplify our lives in the process. After years of credit card reign, wearable payment devices are the next big thing. From smartwatches, fitness trackers and wristbands to clothing and jewelry, the huge potential of the

Nowadays it is not unusual for many businesses to show their online presence via one or more blogs, in addition to the usual social media accounts. Regardless of whether the on-premises designated employees or third parties administer the representative blog, using this tool the right way attracts

SMS marketing apparently overcame its rough times – with online sources proclaiming it “ no longer the ugly duckling ” of marketing and meticulously reconsidering its value and the related campaign strategies. However, in order for your marketing campaigns to fully benefit from this SMS revival, the

The Point-of-Purchase (PoP display) definition translates as the in-store location where products are put on display for the purpose of increasing sales at first glance. The physical display that enables this marketing technique has evolved over time from simple racks adapted to the available